02 Dec 4 Do’s & Don’ts that Will Make your Christmas Holiday Marketing Successful
The holidays are special, and stressful, time for businesses.
If you are like many companies, your business relies on this time of year for a good chunk of revenue and sales. We’ve given you a lot of great advice and inspiration over the years on how to make the most of the holidays. We have shared tips on how to leverage email, make changes to your website, and even what to do on social media, in order to launch your holiday campaigns. While you definitely should heed those words of wisdom, today we want to give you a little bit of a different kind of advice. Instead of telling you what you should do with holiday marketing, we want to tell you what you shouldn’t do.
As important as the holidays are for most businesses, they are indeed treacherous waters to pass. Avoidable mistakes are aplenty – and can cost you a successful holiday season. So, let’s make sure you sure up your holiday marketing.
Do be organized
Having a marketing schedule helps to keep everything under control. Include not only when you will send emails, send cards and update social media, but also the preparation time to get all these activities completed.
Don’t Forget Post Holiday Activity
Once the main event is over customer’s thoughts will turn to sales and the more business-focused plans for the coming year. Post-Christmas day can be a great time to reach both the B2C and B2B markets so make sure you have suitable marketing in place including:
- Paid Marketing
- Email Marketing
- Social Media Posts
- Web Content
Much of this can be prepared and scheduled in advance so you can still enjoy the holiday season. Talk to us about your post-Christmas day marketing today!
Do take inspiration from others
The holidays can be a great time to look at what other businesses are doing and get some inspiration to breathe new life into an older campaign or give ideas for new opportunities.
Don’t focus only on leads and sales
Yes, these are important, but marketing is also about preparing the ground for the future and especially so in December. Also, look at email opens and click through’s, social media engagement as well as website interaction.
Do send holiday cards and emails early
Holiday greetings play an important part in reminding people about your brand and as many people will take time off during December it’s best to get these messages and cards out early so they don’t get missed.
Don’t let promotions drag on
Urgency is a key factor in closing that sale or enquiry so if you are running a promotion keep it short for maximum effect.
Do add value
Group together complementary offerings as this will also help your customers or leads use your website more efficiently plus also increase their perception of the value you give them.
Don’t forget social media
When you’re busy it can be hard to find the time for social media, but this is now an important tool in your marketing. Plan to post in December once or twice a day through the working week and get in the holiday spirit. December is a great time to have a little fun with your social media and show the company’s personality.
Most business audiences like posts about industry and company news, while consumers will be looking for Christmas related content including suggestions and offers.
As you can see with a bit of organization and extra thought December can be a very productive marketing month as well as laying a great foundation for next year.
As we mentioned at the start of this article – holiday marketing is never as easy as people consider it to be. You have a timer and a lot of pressure because it’s a passing opportunity. Therefore, businesses that hope to survive in the competitive online environment of today need to think clearly and plan with the utmost care.
Nuun Digital always has a team on standby when it comes to planning tailored digital marketing services. Contact us for a detailed plan of action as soon as today.
If you’re looking for digital marketing advice or free consultation then send an email or give us a call! Our experts will help you.
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