01 Jul 5 effective ideas for Social Video Branding Campaigns
Nowadays, people are watching more video content than ever. That’s why day by day social networks are becoming more video-centric. According to recent research by 2022, online videos will make up more than 82% of all consumer internet traffic.
So, if you want to get your message through to your audience, you can’t afford to neglect to make a social video altogether!
Whether you for this by yourself or rely on the help from skilled production companies for it makes little difference.
You always have to be there with your audiences with compelling content and a clear strategic vision.
In this article, we will discuss how businesses can get to their target audience by using some simple tips below:
What is Social Video?
Social video is an audio-visual content that gets shared through social media platforms.
These pieces can be made for very different purposes — they could be regular updates in the form of posts, they could be something more ephemeral like stories, they could be ads, cover videos, profile videos.
In recent research shows when coming from a brand or business 54% of consumers say that they prefer to see a video over other types of content.
Now the question is how can you make a social video campaign which can be beneficial to your branding efforts?
How to run an Effective Social Video Branding Campaign?
Motivate and Educate your audience:
As we know video communicates emotions better than any other type of social content. So, evoking emotions should be at the centre of any social video approach.
Watching real people telling their stories, or finding that charming, heart-warming animation with a story that resonates with you genuinely can have a tremendous impact.
This practice will keep your audience much more connected to your brand.
Give priority to storytelling:
This practice is pretty closely related to the last one- after all, you can’t evoke emotion without immersing your audience in a story. But storytelling is much more than just that.
Good storytelling helps you create a relatable environment to convey your message, and allows audiences to learn and understand it much more effectively.
This practice will make your branding strategy much more engaging and powerful!
Don’t make your content too sales-focused:
Sometimes it’s ok and even expected to focus your social video content on sales exclusively.
However, when it comes to crafting social media content for branding, if you get too sales-focused, most audiences will leave and never come back to your profile.
on social media platforms, you need to create content that shows your product (or service) in an exciting context, without making it feel like it’s just an ad.
When it’s time to make a decision, they’ll naturally think of you first.
Customize Your Content for Your Audience:
Every brand has its style of communication and this communication style should be directly influenced by the way that your target audience speaks and thinks.
This is very important in social media, where brands need to be interacting constantly and directly with the customers! So your content should reflect their ways.
With video content, this happens in the early stages of production – You need to choose your communication style as you begin planning your video content strategy – and then get used as you’re writing a script or planning the overall approach of a video.
You need to remember that your ultimate goal is to connect your brand with your audiences, so adapt as needed!
Create native content for each platform:
Every social media platform has its guidelines and preferences, and you should follow them to create effective social video branding campaigns.
Because all social media platforms prioritize native content. You need to make sure that you upload your video natively instead of embedding it from other sites, this will create a better chance for your posts to appear in your audience’s feeds.
Always maintain the mechanical constraints of each platform, like the format and video length, etc.