21 Oct 5 Tips to Optimize Your Small Business Website for Voice Searches
Digital assistants such as Alexa and Siri make life easier for users but are also throwing some new challenges into the mix for business owners seeking to optimize their business websites. Now, not only do you need to optimize your website for traditional online search but voice search as well. Here are some tips to help.
Optimize your business website for local search:
If you’re a local business, like a restaurant, hair salon, dispensary, or insurance agency, make sure your site is listed on Google My Business and other local search directories like yellow pages, Yelp Canada, etc. and that your listing is updated, complete, and accurate. Also make sure your location, hours, and phone number are correct and visible on your website. Put location-related keywords in your website content, tags, and image tags.
Target Long-Tail Keyword Phrases:
Voice searches are longer than searches on a keyboard due to their conversational style. On top of this, we all know that Google is fond of long-form complete content. We cannot prepare content separately for every voice search term, but we can surely include all terms in a full-fledged post. Content creators can use this by developing long-form content including all long-tail keywords which appear in vocal queries. Long-tail keywords, along with filler words, should be focused primarily to perform best in voice search rankings.
Use Conversational Language for Content:
Being conversational is a primary characteristic of a voice search query, and we need to take leverage of this. Try to keep your website at an easy (i.e., eighth grade) reading level. Use short sentences and concise writing; voice search results typically look for quick answers.
Understanding the searcher’s intent is critical if you want to know how people are asking verbal queries. You need to study and anticipate the query style that people use while using a voice search.
- What type of question keywords are people using?
- What is their conversational style?
- What type of questions is being asked the most?
- What type of answers are best suited for these queries?
- What answers are performing well and being displayed as voice search results?
Data-driven insights with answers to the above questions will let you have an idea of what people want when they search verbally.
Add questions and answers (FAQs) on your business’s website:
Voice searches are a lot more conversational than traditional searches, we all need to analyze our content and its structure again. The goal should be to include succinct questions and answers to improve the content layout and make it more voice search-friendly.
Frequently-Asked Questions (FAQs) include question keywords and are quite short as well. Both these factors are prerequisites for voice search ranking. The FAQ-style format makes it easy for Google to pull content from your website and display it as a rich snippet.
Also, using pointers to break your content into small fragments is another voice search best practice and helps in better ranking.
Optimize your website for mobile use:
Nowadays, Google is emphasizing mobile experience and vows to make it better day by day.
Because Mobile easily beats other devices when it comes to voice search queries because most verbal questions are being asked on mobile. Always be ready to deliver an amazing mobile user experience.
Creating mobile-friendly content with a mobile-first approach is key, and we need to pay heed to some ways to achieve that:
- Build a mobile-responsive website.
- Run a mobile-friendly test for your website and optimize it accordingly.
- Your website should be crawlable to ensure visibility and exposure to your content.
Mobile is the future of search, and that includes vocal queries as well. Being ready with a mobile responsive website is an SEO best practice that shouldn’t be ignored.
As we all know how voice search is on the rise, and soon it will be everywhere, and everyone will be discussing it. Consumer behaviour is changing frequently, and we must be prepared for any marketing trend to full fill expectations.
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