5 Ways User-Generated Content Helps Grow Small Businesses Faster

UGC for Small Business owners

5 Ways User-Generated Content Helps Grow Small Businesses Faster

User-generated content or UGC stands for any type of content including videos, images, articles, reviews, etc. that were created by the clients and not the brand itself. 

If you are a small business owner, the best way to use user-generated content is by reposting it on Instagram. This will help you build a larger audience, and make sure that the potential customers are familiar with your brand. Moreover, we are sure that you can find an example of a content marketing strategy that uses user-generated content and nails it. But the question is: why is it important for your small business? 

Because this kind of content is very important for every small business owner, furthermore, you can find out more about the benefit that follows. So if you are looking for a way to build a larger audience of followers or boost your reach, this should be a part of your Social Media Marketing Strategy. 

Why it’s important to make User Generated Content as a part of your marketing strategy?  

There are tons of reasons why sharing UGC is beneficial for your marketing strategy. Most businesses are using it to increase follower base or to build a better reach. But if you are curious to find out how, and why, you’ve come to the right place. By following our simple explanations and hints, you can successfully generate and share the content created by your users. Even more, you can always find ways that will trick them into posting more about your brand. 


Take Advantage of Content Curation

There’s no better promo than testimonials from your previous clients. If you are having doubts over this, just think about the times you got interested in something just because it was a trend among the many users around you. Or even more, think about how big events work. Thanks to the Instagram story features, you can repost the content that has your tag on, and people will click it, and get hyped for that extra boost. Nevertheless, it’s a win-win situation! 

If you’re not already familiar with some of the benefits of content curation, here are a few to get you up to speed: 

  • Build brand awareness 
  • Establish credibility as a thought leader 
  • Streamline lead nurturing 
  • Boost social media metrics 
  • Support lead generation


Boost Social Media Reach and Growth

No matter which platform is the chosen one for posting user-generated content, it can be always used to build a better reach. We are all well familiar with how important the reach is, and yet how hard it can be to boost is sometimes. In this case, by doing so, you won’t need extra effort. Your content will be super engaging and the people will enjoy reposting and resharing it with their friends and colleagues. 

Strategies that encourage user-generated content on social include: 

  • Create a custom hashtag or photo contest on Instagram 
  • Ask a question or create a challenge on Twitter or Facebook 
  • Launch a video contest 

It’s crucial to respond to user content. Once you’ve asked for people’s input, you need to acknowledge their efforts. This facilitates more meaningful interaction and encourages other users to submit content. Because these interactions are mutually beneficial for brands and customers.  

Additionally, designing a social media-based UGC campaign increases social traffic, which results in: 

  • A higher follower base 
  • Extended reach 
  • Increased brand awareness 
  • Boosted social metrics such as likes, shares, comments, retweets 
  • Greater web traffic/page views 



UGC can help your SEO efforts:

Even though you may not think about it in this way, the truth is that there are several ways UGC can boost your SEO efforts and help you become more visible to potential clients. By following some statistics from Kissmetrics, almost 25% of all search results for the world’s largest brands are direct links to user-generated content. This means that if you have high-rated testimonials or recommendations and reviews that are positive, your SEO ranking will easily increase. 

If your users are publishing content on their blogs, backlinks to your website can also improve its SEO ranking. And analyzing the most frequently used words and phrases your audience uses can improve your keyword optimization research. 


The Reliability of Client Testimonials:

Here we aren’t talking about paid sponsorships with influencers. Because the whole social platform is overpopulated with such strategies, it will be smart for you to play on the safe side, and make sure that the clients are supporting you because they’ve chosen so.  

Each user can easily make a difference between sponsored content and reliable content, posted out of the free will to do so. This will be a game-changer in the decision-making process for your customers since they will have proof that your product or service is good enough. 

Most of the people are eager to find out more reviews about a certain product before they are making a purchase, and in such cases, they are aware when the review is written by the people that are satisfied or unsatisfied with it, excluding the paid promotions which are chosen by some brands. On Instagram, this will be an excellent social proof, serving you miracles since the content can be easily spread among other people since those recommendations will be made by the mutual friends of the target audience. 

Gain Audience Insights:

User-generated content is a rich resource of data – an advantage that’s often overlooked. Analyzing the content your audience shares can generate key insights. This helps you better understand your audience and what they find engaging. And when applying the principles of a data-driven content marketing strategy, these insights help generate leads and increase sales. 

The first step is to conduct an audit of the content your audience generates. If they’re writing reviews, notice what customers are complaining about, and improve on it. 

Is there a discernible theme in the photos Twitter followers are uploading? Do they align with how your organization or brand wants to be perceived? 

When launching a UGC campaign, don’t forget to align your audience, channel, and format to ensure your users are motivated to contribute. 


The act of sharing user-generated content is a part of all the successful social media marketing strategies nowadays, especially if you are aiming to boost your brand awareness locally. For doing so, you have a few options, and what’s more important – the benefits of UGC are huge, and yet, free of charge. Once you are familiar with each of them, you can successfully re-post content on every social platform, and make sure that you are recognized by the masses. 


If you’re looking for digital marketing advice or free consultation then send an email or give us a call! Our experts will help you.

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