01 Oct 9 Reasons Why Your Small Business SEO Strategy is Failing
In case you haven’t already heard, you need to implement SEO into your digital marketing strategy. Search engine optimization (SEO) is a great technique to increase web traffic to your website and, in turn, increase sales; however, it’s a very robust process.
If you’ve made the smart decision to work on improving your website’s SEO, but you’re not seeing any results in the way of increased traffic, leads, or sales, then it’s time to take a look at the reasons why your SEO campaign is failing. In truth, there could be many reasons your SEO tactics are failing, but here’s a list of the most common SEO mistakes:
You expect results too quickly:
SEO is a long-term endeavour. Yet many businesses expect to start seeing increased rankings almost immediately. According to digital marketer Josh Steimle, it’s important to have realistic expectations for your SEO campaign. You will find that many SEO firms will tell you that it takes 4 to 6 months to start seeing results. That’s generally accurate, but bear in mind this is when you start seeing results, and SEO results grow over time.
Go in with realistic expectations for your SEO campaign. Watch for results from day one, but don’t be surprised if you don’t see any movement before the 4-6-month mark. Then, it’s time to consider tweaking or overhauling your campaign.
You are not set up with Google Analytics
If you haven’t even bothered to set up website analytics, how can you be surprised that your SEO campaign is failing?! Analytics and goal tracking programs give you all the information you need to determine what’s working – and what isn’t – on your site.
Google Analytics is a free web analytics service offered by Google that allows you to identify the visitors on your landing website in depth. From this, you may know people when they visit your website, how long they stay, and what kind of pages they visit on your website. And you may identify what is the behaviour of your visitors. You can deliver better results for the audience through this analysis.
Below are the few major benefits of using Google analytics:
- Automatic collection of data.
- Easy integration with other tools and platforms.
- Create customization reports.
- Ability to measure website search.
- Identify the age, gender, device, location, and interest of your audience.
- Understand which social media platform to follow.
- To check you are achieving goals.
You are not using updated SEO Tactics:
Google is always updating their search engine optimization algorithm. If you are not using updated SEO strategies it will lead to slow your conversion rate. Always follow updated strategies. Here are some updated SEO strategies:
- Always content is the king. Analyze your content whether it is addressing the user needs or not. Based on this analysis, change your content.
- Always concentrate on long-tail keywords. Since the competition is vast in the digital space, long-tail keywords reduce the competition.
- Never overdo keywords stuffing. In such a case Google will penalize your landing webpage.
- Never do poor link building. If you link your site to some website, then it should be from the relevant website.
Your Target Keywords Don’t Receive Enough Search Volume:
If you are focusing on the wrong keywords then you may lose to showcase your business. Keyword research is the process of analyzing actual search terms that audience search into the Google search engine.
Here are some free keyword research tools to start your SEO with no investment
- Google Trends
- Google Search Console
- Keyword Shitter
- Google Ads & SEO keyword permutation generator etc.
You may not pay real attention to your Meta Tags
Always pay attention to your website’s Meta tags. Meta tags are a small piece of text that portrays your web page’s content. Meta tags initiate search engines to know what a web page is about.
A Meta description tag attracts your audience to click through from the SERP to your site. Also including the keyword in your description tag helps you to reach more audiences.
Meta tags are not difficult to implement on your website. A little bit of experience in HTML may help to implement these Meta tags on your webpage.
Your Website User Experience (UX) Is Poor:
Your landing website is the core anchor of your digital marketing attempts. If you are not maintaining a great user experience you may not be ready to reach a different audience. Pulling different audience attention can be done through the great user experience of your landing website.
- On your website, try to use more white space which will be useful to understand the audience what you can do for them. Also, it will allow the audience to focus on your attention on the most important things.
- Use a clear and catchy header and few supporting points.
- Use exact images wisely.
- Focus on your website’s page speed.
- Engage your audience using graphical content.
- Concentrate on your website whether it is mobile-friendly or not.
You may not use social media platforms properly
Optimize your social media properly to reach success in your SEO practice. Since social media can influence your website easily. Your website’s organic traffic can be increased through social media SEO. Yes, Social media and SEO can help each other to develop your business in a great way.
Cross-linking can be done to your website through social media. Your social media posts may appear very next to your website on the Google search engine results. If you are pushing your brand principles in that social media posts then the audience may Google it on your website also. Google will rank you higher up through this cross-linked information. So never forget to stay up to date with social media.
You may not be targeting the right audience
If you may forget about your target audience then it is the sign of you are missing your key to open the lock of your success in your business. If you want to build a solid foundation for your business, you must identify your target audience. The initial and best step to find the target audience is Google Analytics which was discussed earlier.
Once you have done this then, analyze your existing customer database to sort out the list of your customers. Concentrate on a demographic basis to reach more target audience. Figure out your target audience through psychographics of a person such as their lifestyles, behaviour, attitudes, values, and so on. Once if you are moving to decide your target audience raise some questions and evaluate your decision.
Your Niche Is Too Competitive
You can plug away for years trying to get a site in the competitive financial and wellness industries to rank well amongst its better-established competitors, but – unfortunately – you may never see your efforts pay off. While you might think your SEO is failing, the problem may be that SEO isn’t a tactic you can use to grow.
That doesn’t mean you should dispose of SEO! Well, you still need to have a quality website that is well optimized and offers a friendly and helpful user experience.
Now that you have a user-friendly website, you can implement some content marketing in the form of blog posts, podcasts, videos, etc.
Earlier you only be able to optimize a website for SEO to get tons of traffic, but now you have to be your customer’s hero to rank. The good news is that once you can build a loyal following, you will not have to worry about constantly generating new leads.
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