23 Sep 9 Sales-Focused Digital Marketing Strategies for Small Businesses in Calgary
Increase sales with Digital Marketing are possible if we focus on making the best strategies. A good marketing strategy can help you increase engagement, capture the target audience, generate conversions, and result in sales.
Being an influential and well-known brand among your audience is something essential and positive.
Considering the current moment, increasing sales with Digital Marketing is the best choice to make. On a lesser or greater extent, your persona is probably on digital media.
Companies that can get these practices up and running have a much better chance of creating a more extensive customer base and making much more profit.
There is no manual on how to achieve this increase in sales with Digital Marketing. Still, there is a list of actions and strategies that are fundamental.
Here, we’ll talk about how to:
- Optimize your site based on SEO.
- Identify who’s your target audience.
- Understand your audience’s interest.
- Use optimized CTAs that converts.
- Perform A/B tests with your strategies.
- Use Automation to track your email campaign.
- Develop your Content Marketing strategy.
- Define remarketing campaigns.
- Measure each one of your actions.
Optimize your site based on SEO:
Your website’s design has to be much more than just attractive and informative. These are basic requirements that engage a potential audience/customer. However, to generate traffic, it’s necessary to work on optimization, based on SEO standards.
Website or on-page optimization work is geared towards making adjustments that make them more suitable to what search engine algorithms — such as Google — require.
As a result, you’ll achieve a better ranking, with the sites appearing at the top of the SERPs.
This greater prominence will generate higher interest in the user. In a Google search, it’s natural that we’re more likely to access first page sites, especially those at the top.
In general, 75% of users do not access the second page of results, which says a lot.
An SEO optimized site ranks better, appears on this first page, and is more visible in the eyes of those who performed the search. The chances of receiving clicks are higher, generating more traffic and conversion helps you achieve better sales numbers.
Besides that, having a site with good speed performance can increase your page ranking and your sales.
Identify who your target audience is:
Who is your target audience?
To increase sales with Digital Marketing, it’s essential to know your audience first. They have specific habits and preferences that should guide your entire strategy and the actions you create in the digital environment.
The first step to achieve this understanding is to conduct surveys, collecting your data, and studying your preferences.
From the results, it’s possible to create a buyer persona that portrays in a certain way the customer you want to impact using Digital Marketing.
From this, you’ll understand some key points, such as:
- what tone of voice to use in communication;
- in what products your audience is most interested;
- what advantages they expect in their relationship with a company;
- on what channels they are;
Understand your audience’s interest:
Once you have more information about your audience, it’s possible to know in what channels they follow more.
The requirement of this is precisely to communicate through these platforms. The main ones are usually Facebook, Instagram, Twitter, and also email.
In surveys, it’s possible to identify which of these channels your audiences are the most to get information, follow brands, and communicate with them.
You need to know how to direct your Digital Marketing campaigns, with excellent results in conversions.
Knowing what channels your audience follows most also allows you to invest in more appropriate strategies.
Having this accurate distribution of your Digital Marketing budget will enable you to have a satisfactory ROI when compared to the sales your company generated.
Perform A/B tests with your strategies:
Try to identify what CTA converts the most can be difficult without testing.
There will always be a doubt between two or more options, which makes it necessary to validate hypotheses.
A/B tests allow you to understand what strategy options generate the most conversion rates, resulting in sales.
These tests are designed to compare two versions of whatever needs to be tested: CTAs, landing pages, colors used in a page, headers, among other options.
So, the two versions run separately over a specified period.
The critical point is the measurement of results. The A/B test consists of analyzing which of these two versions showed the best results.
The one that performed better should be chosen as the final version, running as the final one.
Thus, it’s possible to increase sales with Digital Marketing in a precise and proven way.
Use Automation to track your email campaign:
Emails are still an excellent tool for contact and lead nurturing. It’s very important to understand how this works.
Automation is the feature that allows triggering emails to a broad contact base, standardizing the messages, and increasing the chances of reaching the contacts.
In this effort, it’s also necessary to track the reception and how the leads have been engaged.
These emails should carry information about products, discounts, content offers, discount coupons, among other things. The idea is to approach and generate frequent contacts.
From this strategy, it’s possible to feed these leads and bring them to the deeper stages of the sales funnel.
In this natural way, the results are, besides the engagement, the increase of conversions.
Develop your Content Marketing strategy:
Developing a Content Marketing strategy is an excellent way to increase sales with Digital Marketing.
Blog posts can generate traffic to a site, raise consumer interest, and engage. To achieve that, you need to produce high-quality content!
The audience is interested in posts that are educational but not too generalist. Many of these people also want to know directly about a particular brand product.
Therefore, a content strategy should deliver posts for all levels of the sales funnel.
Suitable for SEO, including in their writing, these posts can attract the right leads, educate them, and generate the knowledge needed to purchase.
Businesses must know how to develop a strategy with content that helps the audience at all stages, from the initial interest to the purchase decision.
Define remarketing campaigns:
Brands are always facing the cart abandonment and monitoring consumers who visit products pages, choose sizes and specifications, but do not complete their purchases.
The understanding is simple: if they have done all that, they are already in the decision phase.
Remarketing is the strategy that reminds these buyers about their interests. For that, banners are positioned with the offers left behind, appearing in the Google Display network.
As a bottom of the funnel strategy, this effort will work if the consumer is about to buy.
Besides the banners on websites, remarketing can be done by email marketing, taking the product link to that consumer.
In some cases, incentives such as discount coupons or free shipping can help close the sale more quickly.
Measure and track each one of your activity:
To increase sales with the help of Digital Marketing is all about implementing necessary actions.
Still, those actions will not be effective if there’s not proper tracking. Each strategy adopted must be continuously tracked, which allows us to understand its performance.
Tools such as Google Analytics allow you to check these results in detail. Besides this, many Marketing automation tools such as NUUN360 can also measure them.
The increase in sales depends on the strategy. When the expected results are not detected in the metrics, it may be time to change the approach.
That’s why Measuring is essential to know when to make those changes.
If you’re looking for digital marketing advice or free consultation then send an email or give us a call! Our experts will help you.
Phone: +(403) 907-0997
Toll Free: 1(877) 549-7700