Best Landing Page Practices to Increase Conversion


You’ve probably heard the word before, but have you ever considered what a landing page is and why build it in the first place? The majority of businesses create landing pages to turn visitors into leads. Landing page examples include “About Us,” “Get Ready,” and “Subscribe,” among others, but the ultimate aim for these pages is to get a conversion.

The audience is requested personal information in return for a valuable deal. People, on the other hand, are picky about where they share their personal details. That is where landing page best practices come into play. A well-designed, well-structured, and well-formatted landing page can assist in gathering information about potential buyers and improving conversion rates.

Keep reading to know how to boost the landing pages and start getting better results:

Headline Should Highlight Benefit

If you see the website bounce rate is 70-80%, that means that out of every 10 people who visited your website, 7-8 left without taking any actions or engagements at all. To reduce bounce rate, you should let them know what is next for them as soon as they land on your website. Since the headline is usually the first thing a visitor sees, it must be catchy, clear and accurate about the deal and benefits to the consumer.

Making Use of Images

Images must convey the thoughts and emotions you want your target audience to feel and understand. A landing page with only text and no graphics will not engage users, whereas a graphic feature will keep them on the page. Naturally, the image must be crisp and clear. Still, play around with various images to see which ones work best and produce the best results.

Copy Matters

With just a photo and a headline, you can only go so far. You should also pay attention to the content and copy, as the text will instruct the user on how to proceed. The document should be concise and compelling, speaking specifically to the customer to connect them with the brand and offer. In your text, use the words “you” and “your” to make it more personal and to make the listener feel important.


Strong Call-to-Action

Because it is the element that allows your visitors to convert, the call-to-action (CTA) is the most important feature on the landing page. The CTA button should stand out from the rest of the page and have a different colour palette. Make use of strong, persuasion-inducing action verbs that explain what the call-to-action button is for. To convey a clear and concise message, use terms like “Call Now,” “Submit,” or “Get Your Exclusive Offer.”

Responsive Pages

displayed on. Examine your websites to see if they are both web and mobile-friendly. It safeguards the interaction and viewing experience of the user. Users should browse and access content as quickly as they can on a desktop on a smaller device. Responsive websites are more valuable than ever for businesses as the vast majority of the population moves online.

Final Thoughts 

These methods can undoubtedly aid in improving website conversion rates. Keep in mind, however, that capturing the user’s attention in the first few seconds and convincing them to take action on the website you created is all that matters.