15 Jun Best SEO practices for Healthcare industries during COVID-19 pandemic
Marketing in this crucial time? The question can have multiple answers. As we know healthcare on the frontlines of the COVID-19 pandemic crisis, healthcare marketers are also at the forefront of organizational responses. We are pretty much aware of the immediate impact this pandemic has had on the healthcare industry but understanding and planning for the impact on your overall brand, in the short term and long term, should be explored. Below we will discuss, how healthcare industries could be beneficial by using these SEO tactics during this pandemic?
Below are the few best SEO practices for healthcare industries:
After doing some market research and standard guidelines, we listed some best SEO practices for healthcare services below:
Local Healthcare SEO (Update Google My Business Listing):
Most of the health care appointments are scheduled online or via phone, which means you must have a strong Google My Business Listing to be visible on SERPs. Update your listing by the below-given points:
- You need to submit accurate information about your business, which includes: Your Name, Contact Number, Location, Website, Description, etc.
- Submit Your Business Listing Information to the other Local Listing Websites to drive traffic and visibility.
- Add Products to your listing with accurate information
- Add Services to the listing.
- Keep up to date on your status.
- Add an appointment URL
- Publish Post related to your product and service that will protect customer during COVID-19
Technical Healthcare SEO
Technical Healthcare SEO refers to the code, UI, and speed that make up your website. From the type of content on your health services website to its site loading speed and your site’s mobile responsiveness, there are a variety of factors that impact aspects of SEO.
- Site Speed
Website loading speed should be good. This is also called page speed, which is a measurement of how fast your web pages load, which is an important algorithm for Google to determine where your page will show up in SERPs (the standard loading speed should be less than 3 seconds). Having a website with a slow loading speed can affect your engagement and business.
- Mobile Responsiveness
Your web site User interface should be user-friendly and mobile responsive. With more and more customers use mobile to search for hospitals and practices “near me,”, this is a vital part of your SEO strategy.
- Crawlability compatible for Search Engine Bots
Your website should be properly indexed and ranked on SERPs; it needs to be crawled by search engine bots. To make sure of that:
Your website shouldn’t have HTML errors, Broken Links, Server errors and unsupported scripts otherwise the crawler’s access could be blocked.
- Trustworthy Website
You must gain the trust of your user by providing useful and right content on your website’s landing pages.
Mention your certification, license, and professionals’ details on your website.
Your website must be PIPEDA compliant for Canada and HIPPA compliant for US-based healthcare industries.
Navigation encourages users to peruse your website and content which directly leads to sales and brand loyalty of your business.
- Call to Action
Call to Action on your website that tells the visitor to take some action. Because it is so important to get your CTAs right, you should spend some time making sure that they are optimized in terms of wording, positioning, color, and other factors.
- Lead Generation Forms Optimization
Optimize your lead generation form is very important for increasing conversions and sales. Lead Generation forms with the best designs and layouts bring a lot more conversion than un-optimized forms.
On-Page Healthcare SEO
On-page SEO is a very important factor in determining the ranking of your website. Through On-page SEO you optimize your web pages so that search engines can find and rank them correctly.
On-page SEO prominent search engines like Google – who you are and why you should be at the top of the search results when your keywords are entered in. Without on-page SEO, your website could not be left in top of the search results.
Do you want to maximize your conversions? On-page SEO is your route.
While creating new landing pages – or looking to update existing ones – consider this On-Page SEO Checklist, which can help you boost the ranking and conversion of your medical website. All in all, it’s a win-win – and it’s well worth the time!
Here are basic On-Page SEO parameters for healthcare website:
- Medical based Keyword Research –
Focus on top medical search terms that are relevant to your website. You can also target local keywords that will extremely fruitful for medical practitioners.
- Content (Provide solution during COVID)
According to Google’s new algorithm (BERT), update and its policies content should be relevant, conversational, and answering the questions from the users directly. This practice will create a better chance to rank your site on SERPs.
Your content should serve a local search as it should be wrapped with FAQ with a schema answering the possible questions, concerns, and objections of your customers.
You should have high quality, relevant, and trustworthy on your website.
- Heading Tags with Medical Keywords
Heading tag is very important in On-Page SEO. The purpose of H tags is to tell Google what the page is all about. Use the most important and relevant healthcare keyword in your heading.
- Title Tag with a Call to Action
The title you read which is displayed on SERPs is the clickable headline in the given search results. Use your keywords and call to action in your title tag that will seem to be interesting to the people and encourage to visit our website.
- Description Tag Must include Your Clinic and Medical Name
The meta description is one of the best tools you have in the SERPs, as it is the place in the search engine where you can get ad copy for free. Use a call to action, your brand name (Clinic name, Medical shop name, etc.), your geographic locations/featured details about your business, etc.
- Keyword Stuffing
Add your 2-3 keywords to the relevant landing page. Do not overstuff the keywords. Make sure keyword stuffing looks genuine and will follow the Google Guidelines.
- Image Optimization
If you’re using images on your website, images should be relevant to the topic, are attractive, and are using relevant alt text, title, and captions with your targeted keywords. Using alt tags is probably the best way for your medical services or products to show up in Google image because search engines read the alt text.
- URL Optimization
If you want your customers to be attracted to your website and to keep returning regularly, you must ensure your URL is simple, short, and user-friendly. Use your relevant keyword in the URL that says all about your landing page.
- Secure Your Site With HTTPS
As you are having a Healthcare website, security matters. You should protect yourself and your consumers by making your website HTTPS instead of HTTP. HTTPS protects your website’s users from stealing the information, like logins and credit card information.
- Schema Markup
Schema Markup is the best way to provide an answer to the customer queries and will help in increasing the CTR of your Website.
Having an advanced schema system for your website and not just adding schema tags to your website content is imperative if you want your content to be displayed a rich result on SERPs. Along with that having your business-related photos or videos (optimized with proper schema) will help increase your CTR in this crucial time.
PROVEN! Off-Page Healthcare Business SEO Strategy
For a successful healthcare organization or hospital website, you need to facilitate communication that will help you win more patients. Through Off-Page SEO they will find your website on SERPs. To get on page #1 for an Organic search result pages, you need a strong website, a marketing SEO agency but an even stronger healthcare SEO strategy.
Below Given off-page SEO strategy are a must for your healthcare website:
Citations also called Business Listing Links. You must have a strong Local Listing Submissions to be visible on SERPs. Also, you need to submit accurate information about your business
This will include the healthcare organization’s name, address, and phone number. Search engines use these when evaluating the online authority of your business.
- Healthcare Blog Articles
A good blogging structure with a unique content strategy is a match made in heaven! Write Blogs and provides answers to the queries for people looking for. Your blog will help patients during COVID that directly leads to conversions.
- Online Review Sites
Most patients trust review websites to make their decisions! As a part of your Online reputation management, submit your information on these websites, and manage your reviews that will increase your trust.
- Healthcare Directories
Submit your information to the healthcare Directories. This is how existing and new patients find your practice and this will also play a role in SEO as well.
- Press Releases
Having a Press Release section on your website attracts patients to your service portfolio or products to determine your credibility in the business. PR lets journalists and major healthcare publications know about launching a new product or service.
Healthcare Industry Needs SEO Just Like It Needs Patients
The competition is aggressive in today’s market. Other healthcare brands are enjoying client traction and are choosing their services and products over yours is a starting point for you to understand the power of SEO. We’ve said enough about it already!
Healthcare is one such growing industry during COVID that aims to incorporate SEO as a powerful weapon to forge success. No matter whether you are a medical representative, a doctor, or a medicine supplier, you should understand the importance of SEO. Your website plays an important role in your business success in the healthcare industry during COVID. SEO contributes to bring more visitors to your website and generate leads.
Attract More Patients with A SEO Healthcare Marketing Agency
A good Healthcare Marketing Agency knows the pulse of your patients.