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You've probably heard the word before, but have you ever considered what a landing page is and why build it in the first place? The majority of businesses create landing pages to turn visitors into leads. Landing page examples include "About Us," "Get Ready," and...

Google Ads and Facebook Ads are both PPC (pay-per-click) digital marketing campaigns. People often think of them as competing channels, but depending on your campaign goals, they can work great together to target different stages of the customer journey.  Google Ads vs Facebook Ads: How They...

With the rise of the internet and mobile devices, our lives and behavior have clearly changed - everything is now connected digitally! We live in a world where you receive an alert on your phone when the ice in your fridge is running low. If...

NAP is short for Name, Address, and Phone number. Correct, updated, and consistent NAP information is an essential component of local SEO success because Google and other search engines look at it as a powerful ranking factor while fetching location-based searches. Read on as we...

What is the full form of SEO?  What is the purpose of SEO? Why are people talking about it? And, why should we bother?   If you have these questions, you are not alone. SEO is a topic of curiosity that interests everyone, especially those who want...

If you have been in the SEO industry for quite some time now, you must have heard and would still remember the mighty toolbar PageRank. It was a dream come true for webmasters to see the bar in all green because it was a signal...

We live in the digital world, and, significantly, your business has a magnificent presence in the digital space. Digital marketing is the marketing future worldwide with full advantages compared to traditional marketing. Here are a few reasons why digital marketing is essential for every business:   ...

Our findings from Clutch revealed that 88% of small businesses keep an eye on their online reputation quarterly, and that number is growing.  The same research showed that 69% of millennials and 57% of Gen X small business owners use digital solutions to help monitor their...

Listing Management has always been essential for local businesses. Back in the days of real-world phone books, before Google and mobile devices ruled the world, local businesses simply needed to sit back and let customers find them. Whether by walking in front of their location or...

Today you can have a website for pretty much anything—from crowdfunding campaigns to pet hamster fan pages. But for some reason, an estimated 30-40% of small businesses have been slow to get online. What gives?   In surveys, many business owners say they don’t have the skills,...