For small businesses in Calgary focused on community and individual customers, this makes social media a powerful platform for connecting directly with an audience to build brand awareness and brand loyalty. Even better, social media is also an effective platform for lead generation. Create unique and relevant content and...
Running and managing a small business is no easy feat, especially when it comes to digital marketing. Digital marketing isn't just about being responsive to your audience anymore. It's about 24/7 visibility, active engagement with your audience, collecting customer data, and then some. It takes...
WordPress or a website builder, what’s the best suit for small business owners? One of the options is a little bit easier, the other offers slightly more design flexibility, but both paths can lead to a great looking, highly functional website. In this article, we’ll learn what...
The expansion of social media in the past decade has led to some new marketing opportunities that are surprisingly cheap. They include but aren’t limited to, organic growth through social media channels like Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc. On the other hand, some classic techniques,...
SEO tools are designed to make the process of search engine optimization less complex. It can be said that SEO tools are essential for anyone who wants to reach the top Google. The features offered are diverse, but the focus is on improving strategies to...
We all know the importance of PPC and as a marketer, you’ll often come across these two terms. However, it’s not always clear what makes both these metrics so important. You identify and measure your metrics and find areas that need improvement when it comes...
Google Analytics Unique Visitors is the number of unduplicated (counted only once) visitors to your website throughout a specified time. E.g.- if you browse to an advertisement regarding some sale while sitting in the office and browse it again when you get back home. The...
As the world moves further into the digital age, automation is changing the workforce across industries all over the world, and digital marketing is no exception. Over the past few years, Google Ads automation has come to the fore, and more marketers are embracing the possibilities...
Facebook has come a long way from being the largest social media network to becoming one of the ideal platforms for online advertising. With its multi-million user base, cutting edge ad platform, detailed targeting options, and an extensive list of case studies, Facebook often seems...
Creating high-quality content can make your business’ branding stronger and facilitate conversions, but not if your audience is never exposed to that content. A good link building technique can help boost content visibility via other websites and in the search results. In this article, we will...
