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What is the full form of SEO?  What is the purpose of SEO? Why are people talking about it? And, why should we bother?   If you have these questions, you are not alone. SEO is a topic of curiosity that interests everyone, especially those who want...

If you have been in the SEO industry for quite some time now, you must have heard and would still remember the mighty toolbar PageRank. It was a dream come true for webmasters to see the bar in all green because it was a signal...

We live in the digital world, and, significantly, your business has a magnificent presence in the digital space. Digital marketing is the marketing future worldwide with full advantages compared to traditional marketing. Here are a few reasons why digital marketing is essential for every business:   ...

Our findings from Clutch revealed that 88% of small businesses keep an eye on their online reputation quarterly, and that number is growing.  The same research showed that 69% of millennials and 57% of Gen X small business owners use digital solutions to help monitor their...

Listing Management has always been essential for local businesses. Back in the days of real-world phone books, before Google and mobile devices ruled the world, local businesses simply needed to sit back and let customers find them. Whether by walking in front of their location or...

Today you can have a website for pretty much anything—from crowdfunding campaigns to pet hamster fan pages. But for some reason, an estimated 30-40% of small businesses have been slow to get online. What gives?   In surveys, many business owners say they don’t have the skills,...

Building a brand is not something that happens overnight. It’s something that evolves and will continue to evolve as your business grows. There are however steps that you can take initiative to build a brand that sets you apart from others in your field. I...

Are you a small business owner who’s trying to make a mark online?    Do you intend to grow it using search engine optimization (SEO)?  If your answer to both these questions is yes, then you need to take keyword research seriously. It’s the very first step of...