Today you can have a website for pretty much anything—from crowdfunding campaigns to pet hamster fan pages. But for some reason, an estimated 30-40% of small businesses have been slow to get online. What gives? In surveys, many business owners say they don’t have the skills,...
Building a brand is not something that happens overnight. It’s something that evolves and will continue to evolve as your business grows. There are however steps that you can take initiative to build a brand that sets you apart from others in your field. I...
The holidays can be both your most profitable time of year and your best opportunity to reach out to new customers. You can make the most of them by planning. If November and December are your busy season, here are five things you can do...
Are you a small business owner who’s trying to make a mark online? Do you intend to grow it using search engine optimization (SEO)? If your answer to both these questions is yes, then you need to take keyword research seriously. It’s the very first step of...
The holidays are special, and stressful, time for businesses. If you are like many companies, your business relies on this time of year for a good chunk of revenue and sales. We’ve given you a lot of great advice and inspiration over the years on...
If you look around you at this time of the year, you will notice lots of happy faces and people getting excited about the upcoming holidays. We all love the holidays, festivities, and any special occasion on which we can celebrate. It is the time of the year where you...
Cross promotions can save businesses time and money and increase advertising exposure since more than one business can team up to launch a dynamic campaign. You don't have to be a large chain to offer cross-promotions. Independent businesses can benefit from teaming with complementary companies, too....
When considering whether to use Snapchat marketing for your business, it is important to note that Snapchat isn’t like other social media platforms. The interactions between businesses and users are much shorter, due to the short-lived nature of the content itself. Unlike Twitter or Facebook,...
User-generated content or UGC stands for any type of content including videos, images, articles, reviews, etc. that were created by the clients and not the brand itself. If you are a small business owner, the best way to use user-generated content is by reposting it on...
Digital assistants such as Alexa and Siri make life easier for users but are also throwing some new challenges into the mix for business owners seeking to optimize their business websites. Now, not only do you need to optimize your website for traditional online search...
