Ranking your business to the top of the search engine result usually takes a lot of time, hard work, and perseverance. Local search engine optimization (SEO) allows people to search for businesses that are nearest to them. This makes local SEO one of the best types...
These days People are relying on voice search more and more, and local small businesses must be set up so they get included voice search. Voice assistants like Google, Siri, and Alexa are most frequently used and 62% of people using these voice-activated speakers or...
In case you haven’t already heard, you need to implement SEO into your digital marketing strategy. Search engine optimization (SEO) is a great technique to increase web traffic to your website and, in turn, increase sales; however, it’s a very robust process. If you’ve made the smart...
Increase sales with Digital Marketing are possible if we focus on making the best strategies. A good marketing strategy can help you increase engagement, capture the target audience, generate conversions, and result in sales. Being an influential and well-known brand among your audience is something essential and positive. Considering...
For small businesses in Calgary focused on community and individual customers, this makes social media a powerful platform for connecting directly with an audience to build brand awareness and brand loyalty. Even better, social media is also an effective platform for lead generation. Create unique and relevant content and...
Running and managing a small business is no easy feat, especially when it comes to digital marketing. Digital marketing isn't just about being responsive to your audience anymore. It's about 24/7 visibility, active engagement with your audience, collecting customer data, and then some. It takes...
WordPress or a website builder, what’s the best suit for small business owners? One of the options is a little bit easier, the other offers slightly more design flexibility, but both paths can lead to a great looking, highly functional website. In this article, we’ll learn what...
The expansion of social media in the past decade has led to some new marketing opportunities that are surprisingly cheap. They include but aren’t limited to, organic growth through social media channels like Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc. On the other hand, some classic techniques,...
SEO tools are designed to make the process of search engine optimization less complex. It can be said that SEO tools are essential for anyone who wants to reach the top Google. The features offered are diverse, but the focus is on improving strategies to...
We all know the importance of PPC and as a marketer, you’ll often come across these two terms. However, it’s not always clear what makes both these metrics so important. You identify and measure your metrics and find areas that need improvement when it comes...
