Nowadays, even small business owners know that having an online marketing strategy is important and fundamental to achieving business success. For many of them, it just means setting up a few social media accounts and creating a simple, fast and appealing website. But if you...
Hello Spring! Hurray! It's that time of the year! The birds chirp, the flowers bloom, the sun shines, and hordes of people take the opportunity to clean their cluttered homes. How about adopting this good practice in the digital world? This time it is about dusting and...
With the rapid advancement of technology, online marketing is continually spanning larger market spaces and engaging more people. However, too many small businesses, this essential practice remains inaccessible. Many small and even medium-sized companies struggle to find the budget and resources to carry out effective...
If you have a marketing plan for your website, you should already know that to gain prominence and appear in the top positions of Google, an efficient SEO strategy is essential. An optimized page is not a guarantee of success, but it can go a long...
Whether you're a family owned small business or single person service company, marketing your products and services can be quite challenging, especially when you have tough competition. Here are 5 most common challenges faced by small business owners when marketing locally. 1. Lack of Leads One of...
Anyone who works with digital marketing knows the importance of good search engine optimization. With more and more pages being created every second, and users even more impatient to get results, being at the top of the list of search engines has gone from a...
In September 2019, Google announced two new features as an upgrade to the HTML link attribute nofollow. The nofollow attribute was created in January 2005 to combat comment spam and ended up being used a lot to signal advertising links. Since nofollow was introduced, Google hasn't...
Each year, new tools and technologies emerge to help businesses market their products and services online. In 2020, we are expected to see a revolution in AI with chatbots, voice search and more. But at the same time, some of the basic marketing tools remain...
As data is going to transform marketing in 2020, there are a few critical data trends and statistics every CMO needs to know to stay on top of the game. Download Data-Driven Marketing Guide for FREE! Data focused on the planning, performance, and evaluation of a marketing campaign is more readily...
