23 Dec Build Not Just a Business but a Unique & Memorable Brand
Building a brand is not something that happens overnight. It’s something that evolves and will continue to evolve as your business grows. There are however steps that you can take initiative to build a brand that sets you apart from others in your field. I go into some of these steps below.
Be specific on your story
The first is to get clear on your story. Stories give a brand personality. Your story is what makes you different. Your story will provide an emotional connection with your audience.
You might be thinking, but I haven’t got a story. Believe me, we all have a story. The best way to start to build your story is to think about why. Why are you in business? More often than not, it’s because you have been where your ideal clients are now. You’ve been through what they are going through and you’ve come out of the other side stronger. You now want to help others to learn from your mistakes.
Reveal your USP
The second part of building an online brand is to know what makes you different. What sets you apart from others in your industry. Yes, your story will set you apart but what is it about the business that sets you apart? We set ourselves apart from other branding designers by utilizing our marketing expertise to help increase my clients’ visibility.
Create a unique brand message
Next, you want to have a clear brand message. A brand message is something that I go into more in this post, however, in short, a brand message is a clear and concise statement that explains what you do, who you do it for, and why or how you do it.
For example, our brand message is:
Synchronizing Technology, Strategy, Design, and Marketing to Solve Complex Problems.
The first bit is the who, the second is the what and the final part is the how.
You want to make sure that your brand message is integrated into all that you do. Your website copy, your social media posts, emails to your email list, etc. Ensure it’s consistent across the board.
Understand your audience
Before you build and market your brand, you need to know who you are talking to. Too many business owners create content without knowing enough about their ideal clients and what their pain points are. As a result, their messaging comes across as unclear and this will confuse your audience.
Seek Outside Opinion
Receiving feedback is a great way to build your brand’s credibility. You can survey consumers or join a networking group that connects you with fellow business owners. Both can provide quality feedback on what’s working and what’s not, especially as you’re building your brand.
Evolve with Time
If you ask for a surefire recipe for how to build a brand, consider it an ever-evolving process. Reevaluating your brand-building strategy will help you flow with changing trends, new products and services, and new technology. Always remain open to growth!
There is no one formula for building a brand, but integrating the steps outlined here is a great place to start. Our team here at NUUN DIGITAL is passionate about helping brands grow through influencer marketing. Do you have a great story for how you used influencers or curious about using influencers to build your brand? Let’s connect!
If you’re looking for digital marketing advice or free consultation then send an email or give us a call! Our experts will help you.
Phone: +(403) 907-0997
Toll-Free: 1(877) 549-7700