Eye Care SEO Case Study


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SEO Case Study for Family Eye Care Service

Prior to SEO

The Client approached us in September of 2019 with some online presence. They wanted to improve their online presence by increasing organic and website traffic as well as clientele. At the time they signed on for our SEO Services, they had just 46 keywords ranking on the first page of major search engines.

SEO Approach

We identified how potentials customers were searching through extensive keywords research.

Eye Care Service SEO Case Study Chart 1

We designed and implemented an SEO campaign that included on-page and off-page optimization around their targeted keyword terms.

Eye Care Service SEO Case Study Chart 2

Keywords Ranking on First Page in Major Search Engines


July 2019

2 Targeted keywords was ranking on 1st page

After 60 Days

September 2019

4 Keywords Now rank on first page of search engines

After 90 Days

October 2019

11 Keywords, an additional 7 keywords achieved first page ranking

By February 2020

February 2020

The momentum of the campaign is in full swing. First Page rankings.

Why Does an Eyecare services/Optometry Practices in Calgary need SEO? 

The process of search engine optimization for an Optometric website is complicated. Some of these are Your competition, Your current backlinks, Your entity establishment, Your website structure, and many more. There are many items needed to be taken into account when designing an SEO campaign for your office. Once our team gathers all this information, our marketing experts can make an SEO plan of action that will move your website from wherever it is ranking now, to a higher position in the search engines. What this means is more traffic to your website and more phone calls because of proper SEO planning and implementation. 


Optometry SEO has many benefits which support its importance and makes it a considerable investment option: 


  • Specialized Search Engine Optimization for Optometry. 
  • Website Optometry SEO. 
  • Backlink Search Engine Optimization for Optometry. 
  • Maintaining a proper keyword density in pages 
  • Developing engaging meta descriptions 


Optometry SEO and Local SEO in Calgary might sound like a complicated process, but working with NUUN Digital will make sure for a fluid and positive ROI SEO campaign. 


NUUN Digital provides reliable organic SEO services and understands the competitive Eyecare services/Optometry Practices market in Calgary, Alberta, Canada. We have over 10 years of digital marketing experience and have a group of expert people dedicated to marketing and promote your business online. 

Consult with our Marketing Expert