Google Ads and Facebook Ads are both PPC (pay-per-click) digital marketing campaigns. People often think of them as competing channels, but depending on your campaign goals, they can work great together to target different stages of the customer journey. Google Ads vs Facebook Ads: How They...
With the rise of the internet and mobile devices, our lives and behavior have clearly changed - everything is now connected digitally! We live in a world where you receive an alert on your phone when the ice in your fridge is running low. If...
NAP is short for Name, Address, and Phone number. Correct, updated, and consistent NAP information is an essential component of local SEO success because Google and other search engines look at it as a powerful ranking factor while fetching location-based searches. Read on as we...
What is the full form of SEO? What is the purpose of SEO? Why are people talking about it? And, why should we bother? If you have these questions, you are not alone. SEO is a topic of curiosity that interests everyone, especially those who want...
We are in 2020 and, with regards to technology, the world has come a long way. From the start of this Millennium, there have been revolutionary advancements in technology such as humanoid robots, self-driving cars, Virtual Reality, the launch of the Mars Rover, to name...
Nowadays, even small business owners know that having an online marketing strategy is important and fundamental to achieving business success. For many of them, it just means setting up a few social media accounts and creating a simple, fast and appealing website. But if you...
If you have a marketing plan for your website, you should already know that to gain prominence and appear in the top positions of Google, an efficient SEO strategy is essential. An optimized page is not a guarantee of success, but it can go a long...
Whether you're a family owned small business or single person service company, marketing your products and services can be quite challenging, especially when you have tough competition. Here are 5 most common challenges faced by small business owners when marketing locally. 1. Lack of Leads One of...
Anyone who works with digital marketing knows the importance of good search engine optimization. With more and more pages being created every second, and users even more impatient to get results, being at the top of the list of search engines has gone from a...
Each year, new tools and technologies emerge to help businesses market their products and services online. In 2020, we are expected to see a revolution in AI with chatbots, voice search and more. But at the same time, some of the basic marketing tools remain...
