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Digital Strategy

Social media marketing is one of the easiest and most practical ways to get in touch with your target audience: customers. However, you must first know how they work and how to use these networks correctly to avoid wasting time, investing and risking a negative image...

It's not hard to imagine how important it is to have traffic on your social networks, blog or website, right? The more people coming to you and knowing your business, the more likely you are to make sales. Therefore, generating a good volume of traffic...

Today we are going to talk about the key benefits of Influencer Marketing, one of the fastest-growing segments of digital marketing, worldwide.  If you are a small to medium business aware of the importance of a good marketing strategy for the development of your business, you...

BERT which stands for Bidirectional Encoder Representations from Transformers is Google's new algorithm update, the largest since RankBrain (2015). This update will affect about one in ten search engine results. The disclosure came through the official Google blog on October 25th.  What is BERT?  BERT is a neural network-based technology for...

TikTok is one of the fastest-growing social media platforms at the moment with 500 million global users. And it was the third most downloaded app in the first quarter (Q1) of 2019 with 188 million new users, a growth of 70% from Q1 2018 (SensorTower, 2019). Among the top five...

While it's common to do search engine optimization (SEO) on our website, we often forget to include the same practices on our social media posts. And although the impact of social media posting on search engine optimization has been debated, the fact that social networks...

Nearing the end of the year has us thinking about how we measure our success and set objectives for 2020. And although hashtags are a great way to find posts about a specific event, theme or mood on social media, they can also be used...

Google Ads market works like an auction where you are charged per click (Pay Per Click Advertising - PPC) received on your ads. But the highest bid doesn't always win because Google not only considers the amount you're willing to spend but also different quality...

Although it is almost 2020, link building is still relevant and an integral part of off-page SEO strategy for many small businesses if they want to outrank the competition and drive traffic to their website. Many Calgary companies use SEO and PPC together to get...