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Cross promotions can save businesses time and money and increase advertising exposure since more than one business can team up to launch a dynamic campaign.  You don't have to be a large chain to offer cross-promotions. Independent businesses can benefit from teaming with complementary companies, too....

When considering whether to use Snapchat marketing for your business, it is important to note that Snapchat isn’t like other social media platforms. The interactions between businesses and users are much shorter, due to the short-lived nature of the content itself. Unlike Twitter or Facebook,...

User-generated content or UGC stands for any type of content including videos, images, articles, reviews, etc. that were created by the clients and not the brand itself.  If you are a small business owner, the best way to use user-generated content is by reposting it on...

Digital assistants such as Alexa and Siri make life easier for users but are also throwing some new challenges into the mix for business owners seeking to optimize their business websites. Now, not only do you need to optimize your website for traditional online search...

Ranking your business to the top of the search engine result usually takes a lot of time, hard work, and perseverance.   Local search engine optimization (SEO) allows people to search for businesses that are nearest to them. This makes local SEO one of the best types...

These days People are relying on voice search more and more, and local small businesses must be set up so they get included voice search.  Voice assistants like Google, Siri, and Alexa are most frequently used and 62% of people using these voice-activated speakers or...

In case you haven’t already heard, you need to implement SEO into your digital marketing strategy. Search engine optimization (SEO) is a great technique to increase web traffic to your website and, in turn, increase sales; however, it’s a very robust process.  If you’ve made the smart...

Increase sales with Digital Marketing are possible if we focus on making the best strategies. A good marketing strategy can help you increase engagement, capture the target audience, generate conversions, and result in sales.  Being an influential and well-known brand among your audience is something essential and positive.   Considering...

For small businesses in Calgary focused on community and individual customers, this makes social media a powerful platform for connecting directly with an audience to build brand awareness and brand loyalty. Even better, social media is also an effective platform for lead generation. Create unique and relevant content and...

Running and managing a small business is no easy feat, especially when it comes to digital marketing. Digital marketing isn't just about being responsive to your audience anymore. It's about 24/7 visibility, active engagement with your audience, collecting customer data, and then some. It takes...