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Many business owners pay close attention to how much money they spend on marketing. However, you must spend your marketing budget wisely in order to get the most out of it. For small and medium-sized businesses, using social media marketing has become one of the...

You've probably heard the word before, but have you ever considered what a landing page is and why build it in the first place? The majority of businesses create landing pages to turn visitors into leads. Landing page examples include "About Us," "Get Ready," and...

We live in the digital world, and, significantly, your business has a magnificent presence in the digital space. Digital marketing is the marketing future worldwide with full advantages compared to traditional marketing. Here are a few reasons why digital marketing is essential for every business:   ...

Our findings from Clutch revealed that 88% of small businesses keep an eye on their online reputation quarterly, and that number is growing.  The same research showed that 69% of millennials and 57% of Gen X small business owners use digital solutions to help monitor their...

Listing Management has always been essential for local businesses. Back in the days of real-world phone books, before Google and mobile devices ruled the world, local businesses simply needed to sit back and let customers find them. Whether by walking in front of their location or...

Today you can have a website for pretty much anything—from crowdfunding campaigns to pet hamster fan pages. But for some reason, an estimated 30-40% of small businesses have been slow to get online. What gives?   In surveys, many business owners say they don’t have the skills,...

Building a brand is not something that happens overnight. It’s something that evolves and will continue to evolve as your business grows. There are however steps that you can take initiative to build a brand that sets you apart from others in your field. I...

Are you a small business owner who’s trying to make a mark online?    Do you intend to grow it using search engine optimization (SEO)?  If your answer to both these questions is yes, then you need to take keyword research seriously. It’s the very first step of...