DATA-DRIVEN MARKETING IN 2020: CRITICAL DATA TRENDS AND STATISTICS EVERY CMO NEEDS TO KNOW
It’s beyond a shadow of a doubt that data-driven marketing will dominate the advertising landscape in 2020 and the years to come. While data-driven marketing can deliver excellent results, it also poses unique challenges that CMOs have to address. To prepare for the prominence of this trend, CMO’s need to familiarize themselves with some of the upcoming changes and the ways in which these will affect data-driven marketing in 2020.
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