08 Sep Evergreen Marketing Apps for Small Businesses
Running and managing a small business is no easy feat, especially when it comes to digital marketing. Digital marketing isn’t just about being responsive to your audience anymore. It’s about 24/7 visibility, active engagement with your audience, collecting customer data, and then some. It takes time and effort, and a team to make it work.
By incorporating marketing apps in your strategy is a must-have to the success of your marketing campaign. The reason that marketing apps work on multiple levels: you get access to your customer base at all times, the buying process is simplified, sharing promotions and coupons are done in a matter of seconds, and you’ll have the necessary customer data at your fingertips.
Regardless of platform, apps are now instrumental in all types of marketing efforts. That’s fortunate, because most of the apps are generally free or cheap, and the only investment you need to make is the time to use them to their advantage. Apps can provide you with rich, detailed information, insights on trends, customer responses to products or services, and peer-to-peer exchanges of best practices. The only thing you need to take care of is maintaining high standards, treating your employees and customers with respect, promoting honesty and integrity in transactions, and managing company growth wisely for the long term. Below are some of the best marketing apps that can help streamline your small business:
One of the biggest challenges in your digital marketing campaign will be your competition. Whatever it is that you’re selling, chances are, the market is already filled to the brim and overflowing. Of course, you’re not just competing with the other guy -you’re competing with all the other shiny distractions that are holding your audience’s attention.
Buffer’s integration with social media sites like Facebook, Instagram, Twitter, Pinterest, and LinkedIn lets you access accounts from a single place to automatically schedule the content you want to share — at specific times and intervals and in whatever way you want. You can set personalized messages to target followers at the same time or stagger and refine content to appeal to different audiences.
2. NUUN360 – An all-in-one Local Marketing Suite:
Small business owners often avoid creating a marketing plan, afraid of the cost. It can be harmful, however, as marketing is an important part of the growth and stability of a small business.
You might think that it should be easy for local businesses to be found online, but that is not always the case. To be found by your potential customers online, you have to outrank your competitors when they search for the product/service you offer. The first to be found often gets the business.
NUUN360 can help you promote your business across search engines, social media, and other websites where your customers are present, from a single dashboard. At the end of each month, see the number of phone calls, store visits, and revenue that you generated across various channels.
With nuun360’s local marketing solutions:
- Customer reviews and reputation management
- Online advertising dashboard and in-depth analysis
- Multi-channel social media management
- Easy website design and hosting
- Business profile listing management (+40 online directories)
- Search engine rankings management
you can manage and measure your business’ online marketing activities from one place without them getting in the way of running your business.
3. Rep – Influencer Marketing:
We all know what an influencer is, what they do, and how they can help elevate your products and services. In case you’re new to the world of influencers, finding the right one can be a bit difficult. Luckily, there’s an app for that too-it’s called Rep.
Rep is a marketing app that serves as an influencer marketplace platform. Here you can connect and collaborate with influencers and other businesses to find the right representation for your company. The app has a set of tools you can use to source influencers by accessing their statistics (i.e., followers, success rates, etc.)
Businesses can also share their products on the platform so that influencers can apply to promote them. You can also send payment directly through the app, making life a whole lot easier for both parties. Rep offers a free version, a paid version, and a pay-per-click version to suit a variety of needs and budgets.
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Bitly is a full-service, business-grade URL shortener. If your needs are modest, you can use it anonymously to shorten long URLs and be on your way. But Bitly stands out for its business offering. Part of the appeal is that Bitly is so simple and easy to use.
The app helps shorten and brand your links to increase clicks while also tracking who clicks what and when. View channel data, discover social metrics, understand when and where your audiences are mostly engaged — all from one dashboard. Connect your social networks for easy sharing through Bitly across social, SMS, display, and other channels. The app helps you collect insights on your performance and optimize your efforts to fit your audience’s needs. Bitly Enterprise users can also get more data out of their account by switching between groups and managing user permissions, all from their phone.
High quality, professional images are a must for your marketing campaign. Earlier, if you wanted stunning images for your website or social media, you had to depend on expensive software like Photoshop. You most likely also had to hire someone that knew how to use it. Now you have Canva.
Canva is an incredible app for image creation for social media, newsletters, infographics, etc. The app comes with a full editor, Instagram story maker, video maker, video editor, logo maker, poster maker, book creator, and mood board creator. It also offers integrated social sharing so you can share your images directly from the app without having to waste time transferring your images individually.
Mention allows you to link all of your social media apps and other websites so that it can scan for feedback. You’ll receive up to date reports on what people are saying about your company, products, services, and anything else you might want to know.
Mention alerts you each time someone says something about your company and lets you respond to questions, counter negative comments, and show customer appreciation. Create alerts around your company name, brand, competitors, and online mentions.
The app is also useful for gathering statistics and collaborating with your team. Along with monitoring mentions in real-time, you can use the app’s “anti-noise” technology, sentiment analysis, and priority inbox to filter out irrelevant material and concentrate on using social media to respond appropriately to meaningful feedback.
This an Email Service Provider (ESP) focused on an all-in-one solution for small to medium businesses. It helps you manage your email marketing campaigns, collect leads, and keep up to date on your stats. You can create and send emails, manage your list, follow up on the results of your most recent email promotion, view a dashboard with stats, and analyze click-through ratios. The app lets you view individual emails in an autoresponder series, as well as past emails.
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With HootSuite, you get a comprehensive social media management app that lets you create and maintain your company’s social media profiles across various networks. This app allows you to write and schedule your posts ahead of time, publish them simultaneously (or separately), and respond to comments directly from the app’s platform.
The app also helps you track and measure your results to see how your social media campaign is going. Of course, the good thing about this app is that it’s FREE for up to three social media accounts and 30 posts at one time. If you opt for the payment plan, you can add more social media channels, schedule more posts, and add users to delegate tasks.
9. Yelp for Business:
Yelp for Business Owners is an online platform merchant can use to manage their Yelp business listing. It offers free and paid tools that can be used to increase search visibility and streamline business-to-customer communications.
It’s free to sign up and merchants can pick and choose which paid features they’d like to try. Features are available month-to-month and can be canceled at any time.
This app is specifically targeted to business owners to manage their Yelp pages. Yelp has become a universal small business barometer, fielding millions of queries each month, and hosts business reviews with rankings that are continually being updated. There’s power in those stars. With the Yelp for Business app, you can adjust your business profile, view your business rating in real-time, track visitor engagement and customer leads, read reviews and respond to customer questions publicly or privately, manage business photos, view reports on ad clicks, and report reviews and messages.
EveryoneSocial is a social selling & employee advocacy software for marketing, sales, & HR. It enables companies to aggregate social media posts across their various platforms and then shares them with employees, who will then be able to share them with their networks, thus increasing viral reach, bringing more traffic to the company, and new business. It also allows the individual employees to also have a newsfeed of interesting topics they so choose, which can also be shared. The platform helps boost employee engagement.
Whether you want to increase your marketing reach, nurture your sales leads, or cultivate corporate culture, EveryoneSocial’s social selling & employee advocacy platform can be deployed for simple initiatives of 500+ employees through larger, more complex initiatives with 500,000+ employees.
It’s built-in is admin tools and analytics that provide valuable insight into who has the greatest reach, the type of content that is most engaging, and the traffic it has brought to the company website. Think of it as the ultimate content feed for your company.