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Is Your Small Business Prepared for Voice Search With Local SEO?

Is Your Small Business Prepared for Voice Search With Local SEO?

These days People are relying on voice search more and more, and local small businesses must be set up so they get included voice search.  Voice assistants like Google, Siri, and Alexa are most frequently used and 62% of people using these voice-activated speakers or devices expect to buy something through them within the next month.  This means that businesses that are optimized for local search have a better chance for ranking at the top of the search results page. This is why your business needs to be prepared for voice search. In this article, we will discuss how voice search could be a game-changing tactic for small business owners. 

  

What is Google’s Local Pack and Why Does it Matter to Voice Search? 

Local Pack is a section of Google’s search results that shows the local businesses related to your search query. Whenever your query has a local intent, Google will show three local businesses that might answer it. Why is it important to be among the 3-Pack/ Local Pack? It shows in the #1 position 93% of the time.  Also, the “near me” search query has increased 34x since 2011. So, your local business must be on Google My Business and other local directories like Yelp, UpCity, Yellow pages, etc. Voice search can help a small local business in Calgary beat larger chains, and it makes Google happy because they want their search queries to be accurate. 

  

How Will You Set Up Local Pack and Rank for it? 

You need to make sure all your essential business information is consistent everywhere.  Because even a small error can make a difference to Google’s search result.  Streamlining this process is easier with directory assistance.  You can use tools like NUUN360-Listing Management Solution which ensures all information on all directories is the same. Remember, Google wants to make sure they answer their search queries as accurately by using the best results with results such as key factors such as proximity, category, and keyword. 

  

How Does Local Pack and Reviews Can Boost Voice Search Results? 

Nowadays, Voice Search is increasing rapidly. 20% of the online population already uses voice search and 58% of mobile users use it for a local business search. Many of these users consider it as their first choice. Making sure your business information is online is very crucial, but so review. Reviews are extremely important to ranking in the Local Pack and essentially voice search. By having a bunch of Positive customer reviews from Google and Yelp, especially Top-rated, Google will likely rank your business. Reviews can also determine if you get into the Local Pack or not.  This is why it is important to have a reputation management program. We use NUUN360-Review Management Solution to manage our reviews and reputation. Ask satisfied customers for a Google review because it has a positive impact not only for voice search but also for web traffic and search engine optimization (SEO). 

  

Where Do Voice Devices/Assistant Get Their Data? 

Not all voice search devices/assistants are alike. Each one obtains data from different sources. Siri and Google Assistant obtain information from the 3-Pack/Local Pack Search Engine Results Page (SERP) and Yelp. Alexa obtains data from Bing, Yelp, and Yext data to get the most out of voice search, you want to optimize your business for all devices. 

 

Conclusion: 

Optimizing for voice search is hardly a matter of choice as more users turn to assistants for local searches. With voice search sales projected to reach $40 billion, businesses investing in voice search optimization can expect to see tangible results. 

Voice search also offers opportunities for local businesses that struggle to get to the top 3 SERP positions and obtain a Featured Snippet. Proximity and the range of assistants using different search algorithms – not just Google’s ranking logic – can play to their favor and help them get a spot in Siri’s or Alexa’s response.

 

If you’re looking for digital marketing advice or free consultation then send an email or give us a call! Our experts will help you.

Email: connect@nuundigital.com
Phone: +(403) 907-0997
Toll-Free: 1(877) 549-7700