OPTIMIZING SEARCH PRESENCE FOR YOUR SMALL BUSINESS – WHY YOU SHOULD OPT FOR ONE

Google receives over 63,000 searches per second in a day. Around 5.6 billion searches per day conducted on search engines. Seventy percent (70%) focus only on the first search result page of the search engine. Sixty Five percent (65%) of searches drive traffic to the website via organic (non-paid) search results. 

Pretty impressive, right? 

These facts strongly suggest the importance for you, as a small business, to focus on driving traffic to your website organically. This also tells us that Search Engine Optimization (SEO) and search result rankings are key to increasing your website traffic, conversions and sales. 

Why SEO is important? 

Many marketers think SEO is just a Digital Marketing Tool while small business owners very often see search rankings as competition to be at the top of a search result page. The reality is true that everyone is trying to take the lead and generate sales and those who are not participating in the race are missing opportunity. 

If you are not participating and not working on your website, you should start searching for the Professional Digital Marketing Service Company, because there is high chance that your competition has already done so. 

Any proper agency would use several SEO tools and techniques to optimize your website in order to obtain the best possible search engine rankings for certain search terms. Ideally, they would start by defining a target list of search key terms (keywords) that best describe your business and impersonate what your customers would be searching for. Once defined, you should expect a rework of your website – on-page optimization – to ensure your information contextually align with what potential customers are in search for. Another technique would include implementation around the quality and authority of your website. Search engines are designed to provide results including business/sources that best service a search or need for information, with most subject matter expertise. Therefore, having the right information on your website, written and designed to position your brand as the “subject matter expert” on a specific subject is the most effective SEO strategy. While various SEO strategies and tactics, such as backlinking, are critical when it comes to top rankings success. We strongly recommend an agency / SEO partner that will offer a complete and comprehensive list of SEO services with a proven track record. 

SEO FOR BETTER USER EXPERIENCE AND RANKINGS 

User experience is the main factor in the process of ranking your website at the top of search results. Search engine algorithms and updates wish to see a good design with a great user experience. Also, the website that has good visuals and a mobile-friendly design gets low bounce rates. 

A Did-you-know Fact: 

75 % of the business purchase initiates with an online search. 

Optimize your website in a way that will directly improve your user experience, which leads to a higher conversion rate, build trust, and increase your brand loyalty. SEO strategies should focus on converting keywords and create relevant title and description tags. This will improve your ranking on search result pages which drive traffic to your business website. 

SEO to Drive ROI on Your Investment  

Whether you are looking for your online shop promotion through E-commerce SEO services in Calgary or you want to promote your own portfolio through SEO. Our team is prepared to help with results-centric Calgary SEO Services that are measurable. 

Established as one of the best Calgary SEO service company, we have the talent to track every aspect of your digital marketing strategy. This will increase your website traffic, conversions, and rankings. By providing comprehensive analytics, our Calgary SEO specialists will let out engagement metrics for individuals interacting with your business website. From tracking which path users are taking while surfing on your website to detecting the keyword customers are using to find your business online, we will attribute your online-driven sales and increase returns on your investment through lead conversions. 

Our Calgary SEO Service can help you with

BRINGING IN BRAND AWARENESS FOR YOU 

With the help of our SEO services in Calgary, you will be able to get top position rankings, this will increase your impressions and clicks organically. Since your website will be at the first or top of search results pages, you will get better exposure for your business and brand. 

Being on the first page with your more converting and targeted keyword provided by us will help your users in getting engaged with your brand. Your users will associate with you by the keywords related to the service you have mastered. This will build trust as the first page results are trustworthy. The better your page ranks in search engines, the more chances you must associate your users with your business and brand. 

You might know content is king, but did you know that page titles and headings is the most important on-page elements on the internet? 

If you are participating in the competition to win the deals on the internet, you should focus your efforts to further increase your SEO strategy with our SEO services at Affordable Calgary SEO Packages. 

And if you are still not participating, it’s high time to get involved and win the battle. Each Moment you waste your time and losing money by not optimizing your website for search rankings. 

Everything to know about SEO for Calgary Business

How does SEO work?

Search engines like Google look at two things when evaluating a website and deciding where to rank it – relevance and trust. Relevance takes into account the quality of content on a website and the code behind the scenes. Building relevance means optimizing the code and making sure the content accurately represents the business and the brand. Trust refers to how many other sites on the internet link back to a site. If a large number of high-quality sites point back to it and your content satisfies the searcher’s intent then the Google algorithm will start to trust it more and move it up in the rankings.

What SEO Services NUUN uses to improve your website ranking?

1. Keyword Optimization: It takes a lot to rank well for a keyword, so we do exhaustive research to find the very best keywords for the business.
2. Website Optimization: We have a team of Copy write and Content specialists that will facilitate onsite recommendations based on the keyword we’re targeting. This is critical to improving the site’s relevance to Google.
3. Business Profile Development: To make sure Google and prospective customers know that the business is active, we create and maintain up-to-date profiles on trusted online business directories.
4. Link Portfolio Development: Get the word out about the business. We help by creating a diverse portfolio of links to the website and place them in strategic locations all over the web—on popular industry sites, news sites, blogs, articles, and more.
5. Custom Content Creation: We create and post high-quality content that will keep the website fresh and at the top of the search rankings and keep potential customers interested.
6. Service and Performance Reporting: We provide reporting tools that show businesses at-a-glance how their campaign is performing as well as an in-depth review of all the work we’ve done on their behalf.
7. Campaign Monitoring and SEO Consulting: Our goal is to help small businesses succeed online. To help achieve this we actively monitor every SEO campaign to identify areas for improvement. We also provide monthly consultations to review each campaign and ensure client goals are being met.

How Our SEO Specialists Choose the right keywords for your Calgary Business?

The keywords we suggest are unique to every business and are based on extensive research. We consider many factors including your specific products or services, industry, location, competition, and more. Our goal is to find the keywords that will provide the most impact for your business, regardless of the package you choose.

How do I know if SEO is working for my business?

NUUN provides total transparency into the work that we perform. Each client gets access to a custom reporting dashboard, under your branding, showing every SEO action performed both on and off their website. Clients can track every action performed, as well as monitor keyword movement and overall performance. We also provide monthly updates for all SEO customers to review campaign activity and performance.

How long does it take for my website to rank on Google, or to see results?

Good organic SEO can’t be done overnight, it takes time. Many of our clients start to see their rankings rise within 3-4 months. In fact, 86% of our small business clients reach the 1st page of Google after 6-9 months of SEO work (when implementing our recommended keywords). To know how a client’s campaign is performing, we provide total transparency into all of the work that we perform, under YOUR branding. We give each client access to our custom reporting dashboard, LaunchPad, which shows every single SEO action performed. Clients can track how every dollar of their spend gets used, as well as monitor keyword movement and overall performance.

How long does it take for my website to rank on Google, or to see results?

NUUN is an SEO company based in Calgary. Our SEO experts provide SEO services in Calgary, and Edmonton, Alberta. But also, our team works with business owners across Canada and the United States.