25 Mar What does SEO stand for?
- What is the full form of SEO?
- What is the purpose of SEO?
- Why are people talking about it?
- And, why should we bother?
If you have these questions, you are not alone.
SEO is a topic of curiosity that interests everyone, especially those who want to know how to get noticed online and build a popular presence or sell stuff there.
As internet literacy is growing steadily, many things are changing, including the intensity of online competition, which was limited previously. It would not be an overstatement to say that as a business, knowing SEO has become sort of mandatory these days.
Let’s dive in.
Over the next few minutes, you’ll gather a basic understanding about SEO and probably make your mind to invest in it.
- What is the full form of SEO?
- What do search engines want?
- What are the major areas of SEO?
- Why should I invest in SEO?
What is the full form of SEO?
SEO is short for search engine optimization. It is all about making a website optimized for search engines. Now you may ask why should I have to make my site optimized for search engines? The answer is that people go to search engines (Google, Bing for example) to find the information they are looking for. They enter their query on the search box and search engines fetch information for it, based on the data available with them. A query may return with thousands of results, but it is highly unlikely that a searcher would go to page 2, 3, or beyond to locate the best results. Rather, s/he would follow the first two or three or in some cases till the last result on page 1.
As a business, you certainly would want to stay at the top of your audience’s mind, or in this case at the top of a search engine’s search results. Because no one has time and effort to search for you deep inside the results. But how is it possible to rank higher to get noticed and gain the eyeball, especially when there are so many people and businesses selling the same thing as yours. This is where you look at SEO for help. It is about making your website get favorable treatment from search engines. In other words, it tells search engines that “Hey look at me, I deserve the coveted top position”.
Now given the above explanation, search engine optimization refers to the art of making your website appear more frequently on search results. But in order to rank well, you need to be really good and stand up to the quality expectations of search engines.
What do search engines want? For what purpose do they exist?
Basically, search engines use their proprietary algorithms to rank websites, making sure that only the most relevant and trustworthy results are shown to searchers. Every search engine (Google holding over 90% of the global search market share, Statista, March 12, 2021) has its own ranking method, and nobody can tell you precisely all the ranking factors but certain parts of a ranking strategy are common sense. This takes us to our next step – the core of SEO.
What are the major areas of SEO?
SEO is evolving every day, but few things remain unchanged. Find below the major areas of SEO that drive its essence!
Content. For a website to rank and consistently rank well on search engine results pages, it is mandatory that it has high-quality content. Useful content that provides true value to a searcher.
Link. When a site links to another, search engines take a note. The more natural, high-quality, and relevant links a site gets, the more chances are there that it will rank highly on search engine results pages. Both inbound and outbound links build trust and authority.
Structure. How easy it is to navigate across your website? How quickly your site loads? Is it easily accessible to crawl for a search engine? What about user experience? Many of the questions are best answered technically. So, a site’s structure and architecture also decide the fate of a site’s ranking.
Why should I invest in SEO services?
- An optimized website is more likely to drive targeted traffic from search engines.
- A website that gets targeted traffic will make more sales, and be profitable.
- SEO drives in free organic traffic and you won’t need to pay for the visits.
- It helps you get in front of your audience when they are actively searching for you (strong buying intent).
- It improves your credibility online.
- SEO efforts are easy to measure.
There are just a few of the many, many reasons businesses should start investing in SEO. Summed up, SEO helps them grow, and grow really big. And it does so without breaking their banks.
How long does it take for SEO results to show?
Well, there is no such magic that SEO does and your site starts ranking. If someone guarantees you desired ranking overnight, it’s a red flag. Good SEO efforts are not fast, many things decide the fate of a site on Google and other search engines. For a realistic answer, always feel free to speak with an expert
So, we hope we’ve answered your question – What does SEO stand for? Search engine optimization is present day’s answer to reach your marketing goals cost-effectively and easily. Ultimately, the aim is to drive customers who’re more likely to be your customers. Long-term customers.
Do you have any other questions about the full form of SEO, how it works, and how to do it well? Reach out, and we will be happy to answer all your questions.
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