Marketing has always been about establishing your audience then connecting with them. Digital transformation suggests connecting with them online, first! Digital marketing, not to be confused with inbound marketing is an umbrella term for all the online campaigns of your products and services. From your website to all other online prosperities – online brochures, digital advertising, social media, paid listings, among others copious methods that reside under the digital marketing umbrella – establishing which is important to your brand and its audience will best drive your returns and marketing success.

Here are a few of the most common digital marketing tactics and concepts widely used today, that you should be thinking about:

• Your Website and Social Media Presence
• Search Engine Optimization
• Blogs, White papers, eBooks, Infographics and other digital consumed content
• Marketing Automation and Revenue Performance Management
• Email Marketing and Inbound Marketing Campaigns
• Pay-per-Click Advertising, Retargeting and Video Marketing
• And much more…

Here are is an introductory explanation of some of the concepts mentioned above:

Revenue Performance Management

As a business strategy, revenue management requires the right mix of people, process, and technology in order to drive real top-line growth. Software today is certainly one enabling technology, but not the whole story. After all, businesses use all kinds of tools and services to drive revenue—from social media tracking tools to website analytics to Sales Force automation. But even more important than investing in technology is the development of revenue-accountable marketing and proven business practices.

Marketing Automation

Marketing and sales have been a rivalry with a corporation for years, until the birth or Marketing Automation technology. Marketing Automation introduces a new level of accountability to you marketing team. With it, marketing managers can become fully responsible for generating, nurturing and converting qualified and sales-ready leads. This in turns shortens your sales cycle thus making your salesforce fully focused on closed deals and building stronger client relationships instead of qualifying. Marketing Automation involved the management of revenue performance via cloud-based application platforms, designed for organizations to effectively market on multiple digital channels. From a tactics perspective, it automates manual and recurring marketing tasks such as social media, emails and other website actions, via user designed workflows. Marketing Automation also offers lead scoring programs to track your most qualified leads allowing your team to priorities next-step activity and/or sales contact. See Nuun360º to learn more about our Marketing Automation solutions.

Inbound Marketing

The concept of developing and managing a ‘Marketing Funnel’ designed to attract, engage, nurture and convert leads into loyal and recurring customers. Inbound marketing uses the practice of content marketing designed to drive attention at top of the marketing funnel. It makes full use of marketing automation technology and workflows to drive engagement through-out a lead sales cycle. The practice calls for segmenting and tracking customers at different stages of the decision making process in order to target communications in a much more intimate and relevant campaigns. Email marketing, blogs, eBooks, newsletters, whitepapers, SEO, social media marketing, video and various other forms of content marketing play a big role in ensure inbound marketing success.

Search Engine Optimization (SEO)

Search engines optimization (SEO) is the search of a website or a web page. A web’s search engine results are unique in that they provide targeted traffic — people looking for what you offer. Web traffic is driven by major commercial search engines such as Google, Bing and Yahoo.

Social Media Marketing

The process of gaining website traffic through various social media channels. Social media marketing is content that’s concentrated on attracting readers and followers through social media networks.

Email Marketing

Used as a way of communication, email marketing is often used to promote offerings such as discounts, events, and content as well as direct people to a company’s website or landing pages that include audience’s specific information.

Content Marketing

The focus of creating and distributing valuable and relevant content for the purpose of generating brand awareness, lead generation, and drive traffic.

Pay-Per-Click (PPC)

Paid form of advertising only, design to drive traffic onto your website or directly to campaign-specific landing pages. PPC advertising is often expensive and we recommend your integrate this sort of initiative with other marketing activities.

Digital Marketing, Inbound Marketing… What’s the difference?

Digital marketing is a broad term that refers to the channels and platforms used to push out your marketing message. Types of tactics within digital marketing include SEO, social media marketing, PPC, email marketing and more.

Inbound is a mythology and a practice that uses digital marketing assets to attract, convert and close customers. Focused on nurturing leads through the buying cycle, inbound is focused on delivering content to help buyers in the decision-making process. Types of tactics within inbound marketing include developing buyer personas, content marketing, SEO, email marketing and more. The message is targeted to each buyer persona at specific stages of the buying funnel and are all ways that you can put digital marketing methods to use to help you achieve your goal.