Why Small Businesses Should Focus On Organic Traffic

orgaic traffic growth strategy canada

Why Small Businesses Should Focus On Organic Traffic

It’s not hard to imagine how important it is to have traffic on your social networks, blog or website, right? The more people coming to you and knowing your business, the more likely you are to make sales. Therefore, generating a good volume of traffic is critical to the success of any business. 

What is traffic?  

Traffic is the people who visit your website, blog, Instagram profile, Facebook fanpage, YouTube channel… that is, traffic is the flow of people who find your business somehow on the internet. 

How to attract traffic? 

Basically, there are two ways:  

1. Paid Ads 

2. Content Marketing  

The latter is organic traffic. It’s called organic because people arrive relatively spontaneously, as it doesn’t involve a direct investment of money in the process of attracting them. 

A good digital marketing strategy should take both possibilities into account, i.e. use both organic and paid traffic. 

Paid traffic generates short-term audience growth, meaning your blog or website, your social networks, and your channel starts getting more visitors quickly. This means that the number of sales can also grow faster. Organic traffic, on the other hand, generates long term results, that is, it is “free”, but it takes a little longer and it takes a lot of work.  

That’s why it’s best to work with both of them: use paid ads to quickly attract people and start selling and use organic traffic to retain these people, making them trust you and coming back to see and buy your products and services. 

Despite giving good results in the short term, paid traffic has one flaw: if you stop investing, your results disappear almost immediately. In organic traffic, as it has no direct investment, it brings more consistent results. 

We use both strategies for our clients, and it works very well. We make paid ads for specific campaigns and use various techniques to drive more and more organic traffic. 

Why is organic traffic important? 

According to Google’s own data, when people are looking for information, they tend to avoid clicking ads because they understand that ads are solely for sale and if they are not looking to buy, they will run away from ads.  

So, if your content is informative, the bid is for it to appear at the top of the search result page without being marked as ads, meaning that they are organic results. 

 But if you want to sell, why should you produce informative content? By offering quality content, you become an authority figure in front of your audience. People will come to trust you more and consequently will buy more from you as well. And you won’t even have to pay ads for it, and in the long run, it will make a huge difference in the success of your business. 

What are the advantages of organic traffic? 

Many small businesses generate organic traffic through effective SEO and social media marketing strategies. Here are 5 advantages of organic traffic over paid traffic.  

Organic traffic is less expensive  

Generating organic traffic is cheaper than generating paid traffic. But cheaper does not necessarily mean for free. Even if it has no direct cost to buy ads, creating the entire content structure and using all the techniques necessary to get good results with organic traffic takes work, takes time and requires investment in knowledge. an indirect investment. An investment of time and skills rather than cash.  

Organic traffic is scalable 

The results obtained with organic traffic are scalable, ie they grow over time. If your strategy is focused on ads only when you stop advertising (and pay) results plummet. In your content strategy, if you already have an article or video that you produced and is available on the Internet, it can generate sales much later, on autopilot. 

Organic traffic increases authority 

People tend to click more on organic content when looking for information or solutions to their problems. If you are the person offering this content, you end up being an authority, a savior of some sort who helped solve a problem. This will earn people’s trust and they will tend to buy more from you because of that trust. 

Organic traffic has no expiry date 

Possible results with organic traffic have no expiration date. They can last for several years as long as your information remains relevant. In that case, whenever someone searches for a topic that relates to your content, they will find you and will be able to buy from you, no matter if it is today, tomorrow or 10 years from now. 

Organic traffic builds relationships 

Organic traffic generation techniques allow you to build a lasting relationship with your audience. Paid advertising, on the other hand, only generates a buy-sell relationship that is often not what the person really wants or needs. 

Ready to build organic traffic? Take advantage of 4 creative ideas for great Instagram content to generate quality organic visitors from Instagram.