What education clients hire us for
Enrolment marketing across search, social, programmatic, and email lifecycle — tied to enrolled-student KPIs, not inquiry counts. Student and prospect research covering intent, decision drivers, channel preference, and segmentation by program. Brand and positioning for institutional brand, program-level branding, and campus identity. Digital experience — program sites, student portals, and CRM-integrated inquiry and application flows. CX and retention with student journey mapping, early-warning retention programs, and VoC for students and faculty. AI-assisted student experience — admissions assistants, advising bots, and study-support tools built with RAG and guardrails.
What's different about education at NUUN
We attribute to enrolments and retention — not inquiries. The education funnel runs long (6–18 months for higher ed) with high attrition. Our attribution stack follows prospect → applicant → admitted → enrolled → persisted, with CRM integration mandatory at week one.
Research ethics for student audiences. Student audiences — especially minors and international students — carry added protection considerations. Our instruments are reviewed for age-appropriateness, consent, and IRB-equivalent standards where applicable. AI with guardrails for student-facing systems. We've built admissions-assistant and advising tools with retrieval grounding, hallucination monitoring, and handoff-to-human pathways. Student trust is too expensive to lose to a bad LLM response.
Named methods we apply in education
Prospect-to-persisted attribution with CRM/SIS integration. Program-level decision-driver research and channel-preference segmentation. Family-journey research for K–12 and traditional-age audiences. International-student source-market research across MENA, GCC, and North American corridors. RAG-based admissions and advising assistants with hallucination monitoring and handoff protocols. Retention early-warning dashboards tied to CRM and SIS signal data.
Segments we work across
Universities (research, comprehensive, liberal arts) · Colleges and polytechnics · K–12 private and independent schools · International schools · Online and hybrid programs · Continuing education and professional development · Bootcamps and alternative credentialing · Edtech platforms (K–12, higher ed, workforce) · Ministry and department of education clients.
Selected work
- Anonymized — university — Enrolment marketing rebuild → qualified applications up [X]%, cost per enrolled down [X]%. Read case →
- Anonymized — independent school — Brand and family-research program → applications up [X]%, yield up [X] points. Read case →
- Anonymized — edtech — Growth + CRO program → paid-trial conversion up [X]%. Read case →
Related reading
- Technology & SaaS industry
- Public Affairs industry
- Research & insights practice
- Digital marketing
- AI & digital transformation
Sources & further reading
- Common App (US undergraduate admissions reference)
- OUAC — Ontario Universities' Application Centre (Canadian higher-ed admissions reference)
- QS World University Rankings (global higher-ed ranking reference)
- NACAC — National Association for College Admission Counseling (US college admissions industry standard)
- ESOMAR — global research standard (respondent-protection standard applied to student research)
NUUN Digital Education Practice — Head of Strategy, Education. Enrolment marketing with CRM/SIS integration, program-level student research, international student recruitment across NA and GCC, AI-assisted admissions and advising with guardrails.