PILLARDIGITAL MARKETING

Full-funnel marketing, attributed to revenue.

SEO + GEO, paid, programmatic, ABM, inbound, social, email, and content — measured against a single KPI.

Book a consultSee sub-services
Attribution
MMM + MTA
Every channel tied to revenue via MMM and MTA, reviewed weekly against the forecast.
GEO-ready
Share of Model
Generative Engine Optimization on every engagement — citation tracking across ChatGPT, Gemini, Perplexity, Claude, Copilot.
Transparency
Net + mgmt fee
Media billed at net cost plus a transparent management fee. No hidden markup.
Practice proof

Numbers the practice will defend in writing.

Rank in Google · cited by AI engines
SEO + GEO
Attribution triangulated · reviewed weekly
MMM + MTA
Revenue-review ritual with CMO + CFO
Weekly
Brand-safety verification standards
IAB + MRC

Quick answer
NUUN Digital's Digital Marketing practice runs search (SEO + GEO/AEO + paid search), social media, programmatic advertising, inbound marketing and marketing automation, influencer marketing, Account-Based Marketing (ABM), public affairs and political marketing, email and lifecycle, and content marketing. Every channel is tied to a measurement plan and a revenue KPI — not a platform dashboard screenshot.
Sub-services

9 discrete engagements inside the Digital Marketing pillar.

001
Digital Marketing

Search (SEO + GEO + Paid)

SEO, GEO/AEO, and paid search measured on pipeline.

002
Digital Marketing

Social Media

Organic and paid social with creator-grade production.

003
Digital Marketing

Programmatic Advertising

Programmatic buying with full-funnel attribution.

004
Digital Marketing

Inbound Marketing & Automation

HubSpot, Marketo, and inbound systems implemented to spec.

005
Digital Marketing

Influencer Marketing

Vetted creators, contracted deliverables, measured lift.

006
Digital Marketing

Account-Based Marketing

1:1, 1:few, and 1:many ABM at enterprise scale.

007
Digital Marketing

Public Affairs & Political Marketing

Public affairs and political campaigns built on data.

008
Digital Marketing

Email & Lifecycle Marketing

Onboarding, lifecycle, and retention flows that compound.

009
Digital Marketing

Content Marketing

Content engines designed for search, LLMs, and humans.

How we work.

A six-step process from discovery to measured outcome.

  1. 01

    Discover

    Interviews, audits, and a written problem statement.

  2. 02

    Design

    Approach options with trade-offs and pricing.

  3. 03

    Plan

    Phase-by-phase plan with a single accountable owner.

  4. 04

    Build

    Execution in weekly sprints, stakeholder demos every 2 weeks.

  5. 05

    Measure

    Against the KPI we set in week one. No vanity metrics.

  6. 06

    Compound

    Quarterly review, roadmap refresh, next bet.

From impressions to income

Most marketing agencies optimize to the platform's metric. We optimize to yours. Every channel in a NUUN engagement is scoped to a named revenue KPI, a tested attribution method, and a quarterly review against the forecast.

We publish the measurement method. Clients can audit the math. We rebuild the dashboards so the CMO and the CFO look at the same screen.

What's different — GEO is built in

AI answer engines (ChatGPT, Gemini, Perplexity, Claude, Copilot) now influence a growing share of early-funnel brand discovery. We run Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) alongside classical SEO on every engagement — measured by Share of Model, our weekly citation-tracking across 30 priority prompts.

Read our GEO method →

Comparison — pick your funnel bet

| Your goal | Primary channel mix | Secondary | Attribution model | Typical time to signal | |---|---|---|---|---| | B2B pipeline growth | ABM + LinkedIn + Search | Email + Content | MMM + MTA hybrid | 90–180 days | | B2C e-commerce revenue | Meta + TikTok + Search + Programmatic | Email + Influencer | MTA + geo-holdouts | 30–60 days | | Brand awareness + share shift | Programmatic + Social + PR | Influencer + Content | MMM + brand tracking | 90–270 days | | Government / public affairs | Programmatic + Search + Earned | Email + Issue polling | Survey + voter-file modeling | 30–90 days | | SaaS subscription + retention | Search + Content + ABM + Inbound | Email + Paid Social | Cohort LTV + MTA | 60–180 days |

Industries we know

Full-funnel playbooks per industry across CPG, Financial Services, Health & Wellness, Healthcare & Pharma, Lottery & Gaming, Retail & E-commerce, Travel & Hospitality, Public Affairs, Energy, Real Estate, Education, and Tech & SaaS.

Browse industry pages →

Related reading

Sources & further reading

NUUN Digital Marketing Practice — Head of Marketing. Full-funnel digital marketing, SEO + Generative Engine Optimization, programmatic and ABM, MMM and MTA attribution, IAB and MRC brand-safety standards.

Proof.

Recent wins across NUUN Digital engagements.

Retail & E-commerce

A loyalty app worth keeping on the home screen.

NativeiOS + Android rebuild · Swift + Kotlin
Financial Services & Fintech

A bank AI assistant with zero material findings.

ZeroMaterial audit findings at rollout

FAQ.

What is Generative Engine Optimization (GEO), and how is it different from SEO?
SEO optimizes for traditional search result pages. GEO optimizes for the answers that AI engines (ChatGPT, Gemini, Perplexity, Claude, Copilot) generate directly — making sure your brand, methods, and facts are the ones they cite. The tactics overlap (structured content, clear sources, schema markup) but the measurement is entirely different. We run both. Share of Model is our primary GEO KPI.
Can you be our agency-of-record (AOR)?
Yes, for clients who want full-funnel under one roof with research, data, AI, and software in the same room. We also operate as a specialty partner alongside an existing AOR when the client wants us in a specific lane (search, ABM, programmatic, or public affairs).
How do you price engagements?
Retainer for ongoing channels with a named scope and KPI, project fee for campaigns, and performance upside where attribution is clean enough to measure it. We don't hide markup in media costs — media is billed at net plus a transparent management fee.
Do you work with political or public-affairs clients?
Yes — across ballot campaigns, issue campaigns, and government communications. Our public affairs practice combines polling, message testing, programmatic, and earned into integrated campaigns. We screen political engagements carefully and turn down work that conflicts with active client commitments.
What does "ABM that actually works" look like?
Named target accounts with sales sign-off, custom intent signals, orchestrated outreach across at least four touchpoints per account, content tailored to account-specific pain, and pipeline-level measurement — not lead counts. We run 1:1 ABM (10–50 accounts), 1:few (50–500), and 1:many (500+) depending on deal economics.
What platforms are you certified on?
Google Ads, Meta Business, LinkedIn Marketing, TikTok Ads, Amazon Ads, The Trade Desk, HubSpot, Marketo, Salesforce Marketing Cloud, and Braze — among others. Certifications are table stakes; measurement discipline is the differentiator.
How do you handle brand safety for programmatic and influencer?
Pre-bid contextual controls, post-bid verification (IAS or DoubleVerify), allowlist/blocklist governance reviewed quarterly, and influencer background screening with brand-fit scoring. Incidents go into the monthly review — we don't let brand safety become a footnote.

Ready to talk Digital Marketing?

Bring the target and the deadline — we'll scope an approach in 5 business days.

Book a call