Win a Public Mandate | NUUN Digital Solutions

WHAT'S INCLUDED

Audience and opinion research. Baseline polling, segmentation, and persuadable-universe identification.
Message testing. Framing experiments, MaxDiff, conjoint, and creative effectiveness testing.
Narrative architecture. Campaign frame, messaging hierarchy, and counter-messaging plans.
Digital campaign infrastructure. Programmatic, search, social, and email targeting with policy-compliant audience design.
Creative production. Fast-cycle video, static, and direct-response creative.
Earned media and coalition support. Message discipline for spokespeople, surrogates, and coalition partners.
Rolling tracking and recalibration. Ongoing polling and social listening; weekly or bi-weekly recalibration.
Method disclosure. Public method statements compliant with AAPOR Transparency Initiative.

WHEN THIS SOLUTION FITS

Ballot-measure campaigns (yes/no propositions, referenda).
Issue campaigns for coalitions, NGOs, or industry associations.
Political campaigns for parties and candidates.
Government or public-agency communications where public-opinion movement is the goal.
Policy-advocacy programs running over multi-year horizons.

CONFLICT DISCIPLINE

We screen every engagement for conflicts across parties, ballot sides, and client mandates. We will not work for opposing sides of the same ballot question. We publish engagement scope on request for trust purposes. Clients unwilling to accept conflict-screening rules are referred elsewhere.

HOW THE PROGRAM RUNS

Baseline (weeks 1–4). Opinion research, segmentation, and persuadable-universe sizing.
Message test (weeks 3–6). Framing experiments and creative effectiveness testing.
Build (weeks 4–8). Creative production, campaign infrastructure, coalition coordination.
Run (campaign window). Daily programmatic, search, and social execution; weekly polling pulses; coalition message discipline.
Close (final 4–8 weeks). Persuasion-to-GOTV handoff (for electoral); sustained opinion-movement push (for issue). Daily response cadence.
Post-campaign. Final analysis, method disclosure, and (for multi-cycle clients) baseline setting for the next window.

WHAT YOU'LL GET

A campaign plan — audience, message, media, and coalition roles documented.
An opinion-movement forecast — expected trajectory with polling checkpoints.
A running opinion dashboard — polling pulses and social-sentiment tracking in one view.
The built campaign — creative, media, email, and coalition infrastructure operating.
A compliance and disclosure package — method statements, polling disclosures, and (where applicable) election-finance reporting support.

SELECTED WORK

Anonymized ballot campaign — Message testing + integrated campaign → [X]-point opinion movement in final 90 days; mandate secured. Read case →
Anonymized — issue coalition — Multi-partner campaign → policy outcome delivered in [X] months. Read case →
Anonymized — political party — Targeting + persuasion program → [X]-point swing in contested ridings. Read case →

SOURCES & FURTHER READING

Public Affairs industry page
Research & Insights practice
Digital Marketing practice
AAPOR Transparency Initiative — https://aapor.org/standards-and-ethics/transparency-initiative/
CRIC Canadian Research Insights Council — https://canadianresearchinsightscouncil.ca/

FAQ.

What's your position on negative campaigning?

Contrast-based campaigning is legitimate and often effective. Attack ads that misrepresent are not. Our creative review includes a fact-check loop for any claim made about an opponent or counter-party.

Can you operate in non-Canadian elections?

Yes. We regularly work on US ballot measures and state races. International election work is scoped case-by-case; we're transparent about where our team has depth.

How do you handle coalitions with many stakeholders?

Coalition discipline starts with a shared-message agreement and a spokesperson approval process. Coalition misalignment is the top cause of issue-campaign underperformance; we build coordination discipline from week one.

Do you release public polls?

When the client wants public release, yes — always with a full method statement. We decline requests to release polls without methodology disclosure. Our release standards meet AAPOR Transparency Initiative and CRIC guidelines.

Do you work for specific parties or issue positions only?

We work across the political spectrum on ballot, referendum, and issue campaigns where the cause is lawful and research-defensible. We decline campaigns we can't stand behind on evidence. Our public-affairs practice is led by research rigour, not partisan alignment.

Win the room and the vote.