What health & wellness brands hire us for
Brand positioning and category architecture — where the brand sits in a crowded wellness category and why the shopper should care. Consumer research on motivations, triggers, regimens, and the real language wellness consumers use. DTC acquisition and retention — full-funnel performance with LTV-aware creative and subscription optimization. Influencer programs with brand-fit scoring, substantiation review, and measurement beyond vanity reach. Product launch research covering concept, positioning, and volumetric forecasting for new SKUs.
What's different about health & wellness at NUUN
Claims substantiation runs through the workflow. Every health claim in creative or landing pages is reviewed against the applicable regulator — Health Canada, FTC, FDA, ASA, or regional equivalents — before launch. We decline work where substantiation can't be established.
Wellness-consumer panels, not generic consumer panels. Our research panel segments by category usage, regimen consistency, and purchase recency — so wellness research lands on real wellness consumers. LTV-aware marketing — DTC wellness lives or dies on repeat purchase, so our acquisition work is scoped against LTV and subscription retention, not first-order ROAS alone.
Named methods we apply in health & wellness
Regimen-segmented consumer research. Pre-launch substantiation review with named regulator mapping. Subscription retention modelling with cohort LTV and predictive churn. Influencer brand-fit scoring tied to disclosure compliance. Concept + volumetric forecasting for new SKUs. Cross-cultural research for MENA DTC wellness expansion, run in Arabic by native-speaker researchers.
Segments we work across
Supplements and vitamins · Sports nutrition · Protein · Plant-based nutrition · Functional beverages · Skincare (wellness-positioned) · Fitness apps and platforms · Sleep and recovery · Women's health · Men's health · Pet wellness · Mental wellness apps.
Selected work
- Anonymized — wellness brand — Brand reposition + DTC rebuild → subscription LTV up [X]%. Read case →
- Anonymized — supplement brand — Claims-audited relaunch → retention up [X]%, CAC down [X]%. Read case →
- Anonymized — fitness app — Activation redesign → 90-day retention up [X] points. Read case →
Related reading
- Healthcare & Pharma industry
- CPG industry
- Retail & E-commerce industry
- Research & Insights practice
- Digital marketing
Sources & further reading
- Health Canada — Natural Health Products regulations (Canadian NHP regulatory framework)
- FTC — Health Products Compliance Guidance (US health-claims compliance reference)
- FDA — Dietary Supplement Labeling Guide (US supplement regulation reference)
- ESOMAR — research industry standard (respondent-protection standard)
- ASA — UK Advertising Standards Authority (UK advertising-claims reference)
NUUN Digital Health & Wellness Practice — Head of Strategy, Wellness. Consumer wellness brand strategy, DTC acquisition and retention, claims-review governance under Health Canada, FTC, and FDA frameworks.