Real Estate & Construction Marketing Agency | NUUN

Quick answer

NUUN Digital's Real Estate & Construction practice serves residential and commercial developers, multifamily operators, general contractors, and proptech platforms with brand, growth marketing, digital experience, and research. We measure on leased units, sold inventory, and pipeline — not brochure downloads. Calgary, San Francisco, and MENA delivery footprints.

CRM-integrated

HubSpot · Salesforce · Yardi · RealPage

Fair-housing

Creative audits on every US campaign

RECO · CREA

Canadian real-estate regulation applied

Calgary · SF · MENA

Cross-border buyer acquisition

What real estate & construction clients hire us for

Project brand and launch campaigns — naming, positioning, and multi-channel launch for residential and commercial projects. Developer and master-brand strategy for developers managing a portfolio of projects under one umbrella. Leasing and sales growth marketing — paid search, paid social, programmatic, and CRM lifecycle tied to lease/sale. Website and digital experience — project sites, interactive floor plans, virtual tours, and CRM-integrated inquiry flows. Market and buyer research covering buyer personas, pricing sensitivity, amenity-value testing, and neighbourhood demand modelling. Proptech product marketing — B2B SaaS growth for real-estate technology platforms with ABM + demand gen.

What's different about real estate at NUUN

We measure on leased or sold, not leads. The real estate funnel has a long, stakeholder-heavy conversion path. Our attribution follows it — inquiry → tour → application → lease/sale — with CRM integration so the agency sees what the broker and leasing team see.

Pricing-aware demand generation. For high-ticket residential, the wrong price frames kill conversion. Our research work tests pricing-proximate messaging before media spend scales. Cross-regional for international buyer audiences — our MENA and North American offices deliver cross-border buyer acquisition for GCC buyers into NA markets and vice versa, with language, media, and cultural fluency.

Named methods we apply in real estate & construction

Pricing-sensitivity and amenity-value testing with van Westendorp and conjoint. Attribution modelling from inquiry to close with CRM integration. Fair-housing creative review for US markets. Cross-regional buyer acquisition with language and cultural adaptation for GCC-origin audiences. Project-launch campaign sequencing with pre-launch, hard-launch, and absorption phases. ABM + demand gen for proptech SaaS.

Segments we work across

Residential developers (condominium, single-family, master-planned) · Multifamily operators · Commercial real estate · Industrial and logistics real estate · Hospitality real estate · Mixed-use development · General contractors · Construction technology · Proptech platforms · Facility management · Real estate investment (REITs, funds).

Selected work

Anonymized — developer — Project launch campaign → [X]% of units reserved in pre-launch phase. Read case →
Anonymized — multifamily operator — Leasing growth program → lease-up cycle reduced by [X] weeks. Read case →
Anonymized — proptech client — ABM + demand-gen build → pipeline up [X]% in two quarters. Read case →

Sources & further reading

CREA — Canadian Real Estate Association (Canadian MLS and industry reference)
ULI — Urban Land Institute (global real-estate research and policy)
HUD — fair-housing regulations (US fair-housing reference)
RECO — Real Estate Council of Ontario (Canadian provincial real-estate regulator)
ESOMAR — research industry standard (respondent-protection standard applied to buyer research)

NUUN Digital Real Estate Practice — Head of Strategy, Real Estate. Residential and commercial real-estate growth, CRM-integrated attribution, pricing-aware launch campaigns, cross-regional buyer acquisition across NA and MENA.

Real Estate & Construction FAQ.

Do you handle both residential and commercial real estate?

Yes. Residential launches tend to be high-intensity, consumer-audience campaigns; commercial tends to be B2B with long sales cycles. The methods share foundations (brand, pricing research, CRM integration), but the media mix and content strategy differ.

Can you integrate with our CRM and sales tools?

Yes. HubSpot, Salesforce, Yardi, AppFolio, Entrata, RealPage, and custom CRMs are within our delivery envelope. Integration work is typically scoped at week one for attribution and lifecycle marketing.

Do you work on international buyer acquisition?

Yes. Our MENA and NA offices regularly deliver cross-border buyer acquisition programs. Language capacity — English, French, Modern Standard Arabic, Gulf Arabic, Mandarin through audited partner networks.

How do you handle fair-housing and advertising-regulation compliance?

Our creative review includes a fair-housing audit where applicable. In the US, HUD-adjacent language is flagged. In Canada, provincial real-estate regulations (RECO, RECA, CREA) are applied as part of the review loop.

Can you do market-feasibility or highest-and-best-use research?

Yes — through our Research & Insights practice. Feasibility work typically pairs market sizing, demand forecasting, and competitive audit with a site-specific opportunity assessment.

Do you work with proptech and construction-tech B2B clients?

Yes. Proptech and construction-tech B2B engagements pair our ABM + demand-gen playbook with sector-specific buyer research — CIOs and COOs at property operators and contractors buy very differently from marketing buyers.

Brands that lease. Sites that sell.