UX RESEARCH THAT SHIPS, NOT JUST SURFACES

Quick Answer: NUUN Digital runs UX research tied to product and design decisions — moderated and unmoderated usability, task-based user testing, interaction research, diary studies, and accessibility research. Every report ends with prioritized, actionable recommendations the product team can actually build against.

WHAT WE DELIVER

Moderated usability testing. 1:1 sessions observing users complete real tasks.
Unmoderated testing. At-scale task-based testing for broader sample sizes.
Tree testing and card sorting. Information architecture validation.
Interaction and discoverability research. Navigation, search, and feature discovery.
Accessibility research. With users across visual, motor, cognitive, and hearing disabilities.
Benchmarking. Against competitors, prior versions, or industry norms.

HOW WE DO IT

Research question first. What decision depends on this research?
Recruit the right users. Target-audience screening; not just "internet users."
Design tasks that replicate real behaviour. Realistic scenarios, not artificial clicks.
Observe and analyze. Task success, time, error patterns, and verbal protocol analysis.
Report with priorities. Critical, high, medium, low — tied to implementation effort.

WHEN IT FITS

Before and during product or website redesign.
Feature launch readiness validation.
Competitive benchmarking for strategic positioning.
Accessibility audits and user testing with disability.
Continuous discovery programs in product teams.

SELECTED WORK

E-commerce client — UX research on checkout → conversion up [X]% post-redesign. Read case →
SaaS client — Onboarding research → time-to-first-value cut [X] days. Read case →

SOURCES & FURTHER READING

CX-UX practice
UX/UI design
Software & Product Development practice
WCAG 2.2 — https://www.w3.org/TR/WCAG22/
Nielsen Norman Group — https://www.nngroup.com/

Frequently asked.

How many users do I need to test with?

5–8 per segment for qualitative usability testing (Nielsen's rule of thumb); 30–100+ for quantitative unmoderated testing. Depends on decision stakes and feature complexity.

Can you test with users with disabilities?

Yes. Recruitment for users with disabilities is harder and slower, but necessary for real accessibility validation. We work with audited partner networks for recruitment.

Moderated or unmoderated?

Moderated for deep insight, ambiguous tasks, and new concepts; unmoderated for established flows, large samples, and benchmarking. Most programs use both.

Can you set up an in-house UX research function?

Yes. In-house research function setup (tools, processes, recruiting, and team training) is a common engagement for product-mature organizations.

What accessibility standards do you apply?

WCAG 2.2 AA as baseline. WCAG 2.2 AAA for specific contexts (public sector, regulated industries). ARIA best practices for dynamic content.