POLLING YOU CAN PUBLISH WITH YOUR NAME ON IT

Quick Answer: NUUN Digital runs public opinion and political polling at federal, provincial, state, and municipal levels — ballot, issue, candidate, and policy research. AAPOR Transparency Initiative and CRIC disclosure standards applied to every release. Conflict-discipline prevents us from working for opposing sides of the same ballot question.

WHAT WE DELIVER

Baseline and tracking polls. Candidate, ballot question, and issue positions.
Message testing. Framing experiments, creative effectiveness, MaxDiff, and choice experiments.
Persuasion and turnout modelling. Voter file-enhanced where legally available.
Rolling-field work. Daily, weekly, or wave-based during campaign windows.
Public release with methodology. Full method statement with every public-facing poll.
Subgroup and geographic analysis. Riding-level, precinct-level, or demographic cuts where sample supports.

HOW WE DO IT

Sample frame documented. Probability, probability-blended, or opt-in — disclosed.
Instrument tested. Cognitive pre-testing for clarity; leading-question screens.
Field with appropriate method. IVR, online panel, live phone, or mixed-mode.
Weight and analyze. Demographic and (where applicable) likely-voter weighting.
Disclose method. Method statement paired with every public release.

METHODS WE APPLY

Random-digit dial (RDD) live phone. For highest-quality sample in decision windows.
IVR (interactive voice response). For cost-efficient large-sample tracking.
Online panel. Fastest turnaround; appropriate for issue polling and tracking.
Mixed-mode. Phone + online for sample-coverage blending.
Voter file match. For microtargeting analysis where law permits.

CONFLICT DISCIPLINE

We will not work for opposing sides of the same ballot question or race at the same time. We screen every engagement and publish scope on request. We decline polling clients whose stated goals require misleading methodology or selective disclosure.

SELECTED WORK

Anonymized ballot campaign — Polling + message testing → [X]-point opinion swing in final 60 days. Read case →
Anonymized — federal — Public release polling on [X] policy question. Read case →

SOURCES & FURTHER READING

Public Affairs industry page
Win a public mandate solution
Research & Insights practice
AAPOR Transparency Initiative — https://aapor.org/standards-and-ethics/transparency-initiative/
CRIC — https://canadianresearchinsightscouncil.ca/

Frequently asked.

Are your polls probability-based?

Some are, some aren't. Probability samples cost more and take longer; opt-in online samples are faster and cheaper but carry different error profiles. We recommend the method that matches the decision; disclose transparently.

How fast can you field a poll?

48–96 hours in-field for fast-cycle political work; 5–10 business days for standard issue polling. Online fastest; probability-based live phone slowest.

Can you release polls publicly?

Yes, with method statement. We decline requests to release polls without methodology disclosure — it's an AAPOR and CRIC violation and damages trust in polling generally.

Do you do turnout modelling?

Yes, where the regulatory environment permits voter-file enhancement. Turnout and persuasion models inform targeting and GOTV allocation.

What's the margin of error at your typical sample sizes?

n=1,000 national sample: ±3.1% at 95% confidence. Subgroup analysis (e.g., riding-level cuts) requires larger samples for comparable precision.